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Company Description YadaSutra Ayurveda is a doctor-led mother and baby care brand in India, built on more than a century of traditional Ayurvedic legacy. The company focuses on pregnancy care, postpartum wellness, baby care, and Ayurvedic personal care products that blend authentic formulations with modern quality standards. Designed for contemporary parents, YadaSutra brings together clinical Ayurvedic expertise, trusted ingredients, and community-driven support throughout the journey of motherhood. Its products are available through www.yadasutra.com and leading e-commerce platforms such as Amazon, Flipkart, and FirstCry. The long-term vision is to become India’s most trusted Ayurveda brand for mother and baby care.
Role Description The Market Specialist is a full-time, on-site role based in Kochi, responsible for supporting YadaSutra’s growth in the mother and baby care segment. Day-to-day responsibilities include conducting market and consumer research, analyzing trends, and identifying opportunities in key channels and regions. The role involves tracking competitor activities, preparing market insights reports, and collaborating with marketing and sales teams to shape go-to-market plans and promotional initiatives. The Market Specialist will work closely with customer-facing teams to gather feedback, improve positioning, and ensure that product offerings align with the needs of modern parents. This role also requires regular coordination with internal stakeholders to support campaigns, measure performance, and refine strategies based on data-driven insights.
Qualifications
- Candidates should possess strong Market Analysis and Market Research skills to understand industry trends, customer segments, and competitive landscapes.
- Candidates should possess solid Analytical Skills to interpret data, build basic reports or dashboards, and support evidence-based decision-making.
- Candidates should possess effective Communication skills to present findings clearly, collaborate with cross-functional teams, and engage stakeholders.
- Candidates should possess Customer Service skills to interact professionally with customers and partners, gather feedback, and represent the brand positively.
- Additional beneficial qualifications include familiarity with FMCG or healthcare/wellness sectors, proficiency in Excel or other data tools, and experience with e-commerce or digital marketplaces.
- A bachelor’s degree in Marketing, Business, Economics, or a related field and the ability to work independently in a fast-paced, growth-oriented environment are preferred.
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