Talks About People HR Solutions
Website:
talksaboutpeople.com
Job details:
Hiring | Marketing Research Associate – Design Thinking
CTC: up to ₹32 LPA (Fixed)** | Pune, India | Experience: 6–10 Years
We are looking for a Marketing Research Associate to join a high-impact Design Thinking team, focused on building customer-centric lending products and experiences in the Indian market. This role sits at the intersection of consumer behavior, product innovation, and financial services, enabling deep insight-led decision-making across the lending lifecycle.
Role Overview
You will lead and execute primary and secondary research initiatives to uncover insights across customers, dealer ecosystems, and partner journeys. Your work will directly influence product design, credit propositions, distribution models, and go-to-market strategies—from awareness and onboarding to servicing and repeat usage.
Key Responsibilities
• Design and execute qualitative & quantitative research (IDIs, FGDs, ethnography, surveys, mystery shopping)
• Conduct on-ground and digital research across customers, dealers, and partners
• Analyze consumer decision drivers such as affordability, trust, risk perception, and financing behavior
• Apply Behavioral Economics and Consumer Psychology to decode credit-related decision-making
• Identify barriers like documentation anxiety, trust gaps, and product complexity
• Translate insights into personas, journey maps, and opportunity areas
• Support concept testing, A/B experiments, and pilot studies for new product propositions
• Collaborate with cross-functional teams to convert insights into actionable business inputs
• Manage research vendors and deliver high-quality reports and executive presentations
Skills & Experience
• 6-10 years in market research, consulting, or consumer insights (preferably retail or financial services)
• Strong expertise in qualitative research with working knowledge of quantitative methods
• Experience in consumer journey mapping and behavioral research
• Familiarity with Design Thinking / Human-Centered Design approaches
• Strong storytelling, stakeholder management, and analytical skills
• Proficiency in Excel, PowerPoint, and survey tools (Qualtrics, SurveyMonkey, etc.)
Education: Bachelor’s degree in relevant fields; postgraduate qualification (MBA/PGDM/M.Sc.) preferred
Why Join
• Opportunity to shape large-scale, customer-first lending solutions
• Work at the intersection of consumer behavior, digital innovation, and distribution ecosystems
• Drive real business impact by translating insights into scalable product outcomes
Click on Apply to know more.