The B2B Sales Representative is responsible for generating new business and managing existing customer relationships. This role manages the full sales cycle, including prospecting, discovery, presentations, negotiations, closing, and account development.
KEY RESPONSIBILITIES
- Develop and close new B2B customer accounts
- Manage the full sales cycle from initial contact through contract execution
- Build and maintain long-term relationships with key business decision-makers
- Identify customer needs and present consultative, value-based solutions
- Achieve assigned revenue targets and performance metrics
- Maintain accurate records of sales activity, pipeline, and forecasts in CRM
- Coordinate with internal teams to ensure customer satisfaction and retention
- Monitor market trends and competitive activity
QUALIFICATIONS
Required:
• Minimum of 2 years of B2B sales or business development experience
• Demonstrated ability to meet or exceed sales goals
• Strong verbal, written, and presentation skills
• Ability to influence and build credibility with business stakeholders
• Proficiency with CRM systems
• Valid driver’s license
Preferred:
• Industry experience in manufacturing, industrial, automotive, logistics, or professional services
• Consultative or solution-selling background
• Experience with longer or complex sales cycles
SKILLS & COMPETENCIES
Sales & Revenue Generation
- Business-to-business sales acumen, with ability to move product line into various distribution channels
- Full sales-cycle management (prospecting through close)
- Pipeline development and opportunity qualification
- Contract negotiation and deal closing
- Revenue forecasting and quota attainment
- Price and margin awareness
- Upselling and cross-selling techniques
Customer Relationship Management
- Consultative selling approach
- Building relationship with business decision-makers
- Account management and retention strategies
- Customer needs analysis
- Long-term partnership development
- Professional follow-up and responsiveness
Communication & Interpersonal Skills
- Clear verbal and written communication
- Professional presentation skills
- Active listening and discovery questioning
- Ability to explain technical or complex solutions clearly
- Influence and persuasion
- Conflict resolution and objection handling
Business & Market Awareness
- Understanding of B2B buying processes
- Competitive analysis
- Territory and account planning
- Basic financial literacy (pricing, margins, ROI)
- Industry and market trend awareness
Technical & Systems Skills
- CRM proficiency (e.g., Salesforce, HubSpot, similar systems)
- Sales reporting and pipeline tracking
- Microsoft Office / Google Workspace proficiency
- Ability to adopt new sales or productivity tools
- Accurate data entry and documentation
Organizational & Time Management
- Territory management
- Prioritization of high-value accounts
- Time management and scheduling
- Goal setting and tracking
- Ability to manage multiple opportunities simultaneously
Professional Competencies
- Self-motivation and accountability
- Results-driven mindset
- Adaptability and resilience in a sales environment
- Ethical conduct and integrity
- Professional judgment and discretion
- Ability to work independently and collaboratively
Physical & Work-Related Competencies
- Ability to travel
- Valid driver’s license
- Capability to attend customer meetings and industry events
- Comfortable working in a field-based or hybrid role