Saregama India Ltd.
Website:
saregama.com
Job details:
Key Responsibilities:
• Own end-to-end marketing for film and non-film music launches across multiple projects simultaneously, from strategy to execution
• Drive 360° development for key artists, including brand positioning, content direction, and audience growth
• Build and manage relationships with artists, managers, and external stakeholders to ensure seamless collaboration and execution
• Develop insight-led marketing plans grounded in digital behavior, pop culture, and audience trends
• Conceptualize and execute integrated campaigns across social, influencer, media, partnerships, and on-ground channels
• Lead content thinking across platforms ensuring work is culturally relevant, timely, and differentiated
• Identify and act on real-time opportunities (trends, moments, collaborations) to maximize reach and engagement
• Build and leverage partnerships with creators, platforms, media partners, and vendors to scale campaigns
• Work closely with internal teams to align strategy and execution across all projects
• Take full ownership of outcomes driving timelines, quality, and performance with minimal supervision
• Continuously track market trends, campaign performance, and audience behavior to refine strategy
Skill Sets Required:
• Strong understanding of digital ecosystems, social platforms, and the influencer landscape
• High ownership mindset with the ability to independently drive projects end-to-end
• Strong creative thinking and idea generation ability, with a clear sense of what works in pop culture
• Proactive and solution-oriented; able to move quickly and make decisions in ambiguous situations
• Strong communication and presentation skills
• Ability to identify and build the right partnerships to amplify campaigns
• Data-informed thinking with the ability to translate insights into action
• Strong organizational skills and ability to manage multiple priorities simultaneously
Love for music would be great!
Click on Apply to know more.
