Sweet Dreams
Website:
sweetdreams.in
Job details:
Department: Marketing (Offline)
Location: Ahmedabad (On-site)
Job Description
We’re the world’s only publicly listed sleepwear brand—but that’s just where the story begins. Where conventional fashion leaves off at 8 PM, we pick up—and dress you until 8 AM. With over 30 years of shaping fashion and comfort across India,
SWEET DREAMS is now entering its most exciting chapter yet.
We don’t design for runways.
We design for bedrooms, balconies, slow mornings, and self-care Sundays.
If you live for brand storytelling, dream up events that actually get talked about, and love building buzz through influencers, creators, and IRL experiences—this role was made for you.
We’re not looking for a behind-the-scenes planner. We want a do-it-all, boots-on-ground, buzz-generating brand builder who can turn a store launch into a moment, a coupon drop into a citywide hook, and a Pyjama Party into the talk of the town.
You’ll work directly with the founders and creative team to shape the offline presence of India’s most exciting sleepwear brand.
Why Join UsWe don’t just make sleepwear—we champion India’s 8 PM–8 AM lifestyle with speed, ownership, and mission-first execution. This is a career-defining opportunity:
• Accelerate Your Career: Three years of learning in one; our pace and exposure are unmatched.
• Own High-Impact Projects: No layers. No micromanagement. Full-stack ownership with trust and visibility.
• Build with the Best: Collaborate daily with the founders and gain access to top minds like CMOs of brands in your wardrobe.
• Monday Meetings You’ll Love: We sell at physical stores and work at physical offices- team bonding unmatched!
• Work with Real AI: We’ve never refused buying an AI tool and never plan to.
• See Your Work Everywhere: Millions of eyeballs across Instagram/YouTube, marketplace PDPs, in-store screens, and earned media.
SKILLS
What's In It For You?• Build from 0→1: Own end-to-end growth strategy at physical stores that’s scaling fast your ideas won’t just sit in a doc, they’ll shape the retail experience.
• Direct access to founders: Work shoulder-to-shoulder with decision-makers, not buried under layers of hierarchy.
• Real impact, real velocity: See the results of your work in days (not quarters) and grow 10x faster than at a traditional org.
• Build an awesome network: Work with top brands/retailers and mall management across the country.
• Witness Marketing to Sales Magic: measure, quantify, and take credit for sales generated by your work.
What You’ll Do
1. Events & Experiential Marketing
• Lead store launches, retail pop-ups, society-level activations, and signature events like Pyjama Parties
• Plan and execute immersive, high-impact brand experiences that feel more like cultural moments than standard events
• Own end-to-end production — from vendor sourcing (food, décor, AV) and budgeting to influencer invites, guest experience, and event-day execution
• Build community-led engagement across residential societies, retail hubs, clubs, and micro-communities
• Arrange content capture (photos, videos, BTS) from each event for digital amplification and PR
2. Hyperlocal Marketing & Retail Collaborations• Partner with retail stores (EBOs), fashion brands, and lifestyle categories for hyperlocal co-marketing initiatives
• Engage with local communities to distribute exclusive coupons and drive measurable in-store footfall
• Lead sampling activations, cross-brand tie-ups, and neighborhood campaigns that boost reach and recall
• Collaborate with design and brand teams to deploy timely marketing materials across stores, society spaces, and community touchpoints
3. Mall Relationship and Activation • Source Mall SOH-Against GV and FOC
• Engage with malls to participate in events on barter to draw traffic to the stores
• Engage with malls to get mileage through their social and digital media
4. Budgeting, Negotiation & ROI • Own campaign/event costings—plan, allocate, and re-allocate spends to where the return is provable.
• Build vendor scorecards; run competitive bidding to drive cost/asset and cost/footfall down without compromising quality.
• Handle negotiations and dealmaking with influencers, mall management, external vendors to get the best bang for buck for company. Be savvy with your numbers!
• Set and monitor benchmarks in physical retail (Visitor counts, , CPA, CAC vs. AOV/LTV); run geo/time-window lift tests.
• Report Budget vs. ROI with clear “start/stop/scale” recommendations; keep Finance synced on payouts and burn.
• Be ruthlessly bang-for-buck focused—every rupee should move awareness, consideration, or sales.
Qualifications
You’re a Great Fit If You:• 4–8 years in marketing for consumer brands (fashion/apparel or lifestyle preferred).
• Speak as many numbers in a day as you speak words
• You’re a doer with a bias to action — you can go from insight → plan → execution without waiting for hand-holding.
• You’ve worked in growth/product marketing roles at high-velocity brands and understand funnel obsession.
• You’re a dealmaker — you write like a human, not a template, and can persuade with clarity.
• You have a strong understanding of customers— especially the aspiring professionals in India’s Tier 1–3 landscape.
• You thrive in ambiguity, love solving problems, and think like a mini-founder, not just a marketer.
Bonus: Experience travelling across India visiting stores and for brands.
Mail ID: careers@sweetdreamsindia.com
Salary: up to 8 LPA
Click on Apply to know more.