Manager - Referral Marketing
Cytecare Hospitals
- Location
- Bengaluru, Karnataka, India
- Job type
- Full-time
About the role
Cytecare Hospitals
Website:
cytecare.com
Job details:
- Generate new referral sources across the assigned geography.
- Increase referrals from existing referring doctors and institutions.
- Develop territory-wise referral growth plans.
- Identify new business opportunities and untapped markets.
- Achieve monthly, quarterly and annual referral revenue targets.
- Conduct regular field visits.
- Ensure timely resolution of concerns raised by referral partners.
- Maintain high engagement with key opinion leaders (KOLs)
- Schedule consultant meetings.
- Coordinate CMEs.
- Organize Doctor Meets.
- Conduct Clinical Discussions.
- Support Tumour Board referrals wherever applicable.
- Facilitate interactions between referring doctors and consultants
- Track every referred patient until treatment initiation.
- Coordinate with Front Office, OPD, IP Billing and Consultants.
- Improve referral-to-admission conversion ratio.
- Ensure seamless patient experience.
- Follow-up on lost referrals
- Monitor competitor activities.
- Track consultant movements.
- Understand pricing trends.
- Collect competitor service information.
- Provide market intelligence reports
Qualifications
Graduation with MBA in Marketing
Must have skills
- Referral Revenue Achievement
- Referral OP Volume
- Referral IP Admissions
- High-value Case Generation
- Oncology Case Referrals
- Specialty-wise Referral Growth
- Doctor's Networking
- Communication Skill
- Interpersonal skill
- negotiation and influencing ability.
- Customer-centric approach.
- Networking capability.
Good to have skills
- Professional ethics and integrity.
Click on Apply to know more.
This page is fully interactive when JavaScript is enabled. Please enable JavaScript to apply or browse related roles.