Website:
giftsbazaar.in
Job details:
About The Opportunity
SAGON TECHNOLOGIES PRIVATE LIMITED is a fast-scaling tech-enabled communications and brand strategy firm serving enterprises across India and APAC. We specialize in integrated public relations, digital storytelling, and reputation management for B2B and B2C innovators in SaaS, fintech, edtech, and enterprise software. Our remote-first culture empowers strategists to build powerful narratives, influence public perception, and amplify brand voices—at scale.
Role & Responsibilities
- Lead end-to-end PR & communications campaigns—from media outreach and press release distribution to crisis comms and executive positioning.
- Develop and execute brand messaging, media kits, and story angles tailored to Tier I & II tech publications, trade journals, and broadcast outlets.
- Manage relationships with journalists, influencers, analysts, and industry events to secure high-impact coverage and speaking opportunities.
- Collaborate with marketing and product teams to align PR with product launches, funding announcements, and market expansion narratives.
- Track, measure, and report on media coverage, sentiment, and KPIs—including share of voice, message pull-through, and tiered placement tracking.
- Mentor and guide junior team members on media pitching, briefing notes, and communications best practices while maintaining brand consistency.
Skills & Qualifications
Must-Have
- Media relations
- Press release writing
- Brand storytelling
- Executive positioning
- Media monitoring tools (Cision, Meltwater, or similar)
- Crisis communications
- Stakeholder management
- PR campaign measurement (ROI, AVE, sentiment analysis)
Preferred
- Experience in tech/SaaS PR
- Proficiency with Canva or Adobe Creative Suite for collateral design
- Experience managing PR agencies or freelance writers
Benefits & Culture Highlights
- 100% remote work with flexible hours and asynchronous collaboration.
- Opportunities to work with fast-growing startups and global tech brands across India and APAC.
- Strong emphasis on ownership, creativity, and career growth—no red tape, just results.
Skills: corporate communications,strategy,public relations,communications
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