Jajabor Brand Consultancy
Website:
jajabor.io
Job details:
About The Role
We're looking for a PR Manager to lead communications strategy for our D2C client portfolio. You'll own the narrative for fast-growing consumer brands- from product launches and founder positioning to crisis management and media relationships. This is a role for someone who understands both the storytelling and the commercial pressure D2C brands operate under: speed, virality, and category noise.
What You'll Do
- Own end-to-end PR strategy for a portfolio of D2C clients - planning, developing, and implementing PR strategies for brands within the industry of choice and driving high-impact news coverage (stories/interviews/other formats)
- Build and maintain strong relationships with business, lifestyle, and category journalists, editors, and key media outlets
- Lead media outreach, press release drafting, and pitch development that actually lands coverage, not just gets sent
- Manage founder/spokesperson positioning - bylines, interviews, panel opportunities, thought leadership
- Anticipate and manage reputational risk; lead crisis communications when needed
- Collaborate with client marketing and growth teams to align PR moments with product launches, funding news, and campaigns
- Track and report on media coverage, share of voice, and campaign impact — translate results into insights clients actually use
- Mentor a team of 3-4 members (associates/executives) on pitching, media relations, and client servicing
- Stay ahead of D2C industry trends, competitor activity, and shifts in the media landscape
What We’re Looking For
- 5-7 years of PR experience, with meaningful exposure to D2C, consumer, or lifestyle brands (agency-side strongly preferred)
- Strong, active media relationships - you should be able to name the 10 journalists you'd share with your team to call first
- Excellent writing & proofreading - pitches, press releases, and bylines that sound sharp, not templated
- Ability to manage multiple clients and stakeholders without dropping balls
- Comfortable operating in a fast-paced, lean-team environment where ownership matters more than hierarchy
- A point of view on what makes D2C PR different from traditional brand PR
Skills: storytelling,d2c,coverages,strategy,crisis communications,public relations strategy,public relations,journalists,communications,campaigns
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