CoinDCX
Website:
coindcx.com
Job details:
CoinDCX - Manager - Performance Marketing
The CoinDCX Journey: Building the Future of Finance
At CoinDCX, our mission is clear - to make crypto and blockchain accessible to every Indian
and enable them to participate in the future of finance.
As India’s first crypto unicorn valued at $2.45B, we are reshaping the financial ecosystem by
building safe, transparent, and scalable products that power adoption at scale.
We believe that change starts together. It begins with bold ideas, relentless execution and
people who want to build what’s next.
If you’re driven by purpose and thrive in environments where your work defines the next
chapter of an industry, you’ll feel right at home here.
About the Role
This isn’t a typical Performance Marketing role.
You will work on initiatives that genuinely transform how finance works in India, a type of work
few roles offer.
We are looking for a high-ownership, data-driven individual to work on performance
marketing and elevate CoinDCX’s digital brand presence. This role sits at the intersection of
user acquisition, paid growth, experimentation, and full-funnel optimisation.
You will work closely with Product, Growth, Business, Brand, Insights, Creative and Analytics to
drive sustainable, high-quality growth across all digital touchpoints and shape the next
phase of CoinDCX’s growth engine with strong governance, efficiency, and breakthrough
digital storytelling.
What You’ll Do -
Own and scale paid acquisition across SAN channels (Google, Meta, Apple), DSPs, Affiliates,
Programmatic, OEM/App-store and emerging platforms
Drive full-funnel optimisation: impression → click → install → activation → first trade → repeat
engagement
Build and manage rigorous experimentation frameworks (audience, creatives, landing pages,
bidding, funnel drops)
Partner with Analytics to develop insights, channel efficiencies, LTV/CAC tracking and
incrementality tests
Create monthly/quarterly performance plans with CAC, ROI, payback and contribution
margin ownership
Manage automation levers to maximise ROAS at scale
- Data, Measurement & Governance
Ensure hygiene across pixels, events, tagging, MMP (Appsflyer, Branch, Adjust etc)
integrations, and compliance
Build reliable attribution foundations and measurement systems
Drive high-performing content and creative briefs for performance and upper-funnel
campaigns
Partner with Brand & Creative to build culturally relevant, digital-first ideas that drive business
outcomes
You’ll Excel in This Role If You
- 4+ years in digital marketing with deep expertise in paid performance
- Demonstrated ability to scale acquisition engines in high-growth consumer tech, fintech, or
e-commerce
- Strong analytical toolkit - dashboards, attribution, cohorting, LTV modelling, SQL basics
- Ability to work with creative teams to produce thumb-stopping content and social assets
- Experience handling large media budgets with outcome-driven accountability
- Familiarity with crypto/fintech and regulatory guardrails is a plus
- Excellent communication, stakeholder alignment, and structured problem-solving
You’ll Know You’re Winning When
- Consistent improvement in CAC and channel efficiency
- A predictable, defensible acquisition engine driven by experimentation rigour
- Stronger digital-brand presence driving both consideration and organic uplift
- Zero misses on tracking, governance and compliance
- High trust and seamless alignment with Business, Growth and Brand
Why This Role Matters & What’s In It For You
This role will scale CoinDCX’s digital growth engine - driving performance, experimentation,
and breakthrough digital storytelling. You’ll shape how millions discover, trust, and engage
with Web3 by building a high-efficiency, high-impact acquisition and digital brand
ecosystem.
Hiring Process
Here’s what your journey with us looks like:
- Application Review – We assess for skills, alignment, and intent
- Recruiter Connect – A short conversation to understand you better
- Functional Round(s) – Deep dive into your approach, craft, and problem-solving
- Culture & Values Discussion – A conversation to understand our ways of working and how you thrive best
Where We Work
We believe the best ideas emerge when people build together. Collaboration, speed and trust
come alive when teams share the same space.
With this belief, we operate as a work-from-office organisation. This role is based out of our
Bangalore office, where energy, alignment and innovation move in real time.
Perks That Empower You
We believe great people deserve great experiences.
- Design Your Own Benefits: Flexible perks to match your lifestyle
- Unlimited Wellness Leaves: Rest and recharge as you need
- Mental Wellness Support: Access to therapy and wellness resources
- Learning Sessions: Bi-weekly learning and growth opportunities
Ready to Build What’s Next?
If you’re looking for a role that gives you direct access to high-stakes decisions, deep impact
and a chance to build the future of finance, this is it.
Join CoinDCX and help us make crypto accessible to every Indian, together.
Click on Apply to know more.