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Company Description CreatorSelector is an influencer marketing company that helps brands discover, connect, and collaborate with the right creators to drive measurable business outcomes. The team combines strategic campaign planning, creator partnerships, and data-driven insights to deliver authentic, high-impact marketing campaigns. With a strong focus on AI-powered creator discovery, campaign intelligence, and performance analytics, CreatorSelector enables brands to make smarter marketing decisions. The company is committed to transparent, scalable, and results-oriented collaborations that support brand growth and empower the creator economy. Applicants can expect a culture that values innovation, meaningful partnerships, and measurable impact.
Role Description The Manager of Influencer Marketing will oversee end-to-end strategy and execution of influencer campaigns for a portfolio of brands. This full-time, on-site role based in Mumbai involves identifying and vetting relevant creators, negotiating partnerships, and managing relationships to ensure long-term collaboration. The role includes developing campaign concepts, briefing creators, coordinating content production and approvals, and aligning deliverables with brand objectives. The manager will monitor performance metrics, optimize live campaigns, and prepare clear reports and insights for internal stakeholders and clients. This position also requires close collaboration with sales, brand, and analytics teams to refine influencer strategy, maintain campaign budgets, and ensure consistent, high-quality execution.
Qualifications
- Experience in influencer marketing, social media marketing, and digital campaign management, preferably within an agency or brand environment.
- Strong skills in relationship management, creator outreach, negotiation, and partnership development with influencers and content creators.
- Ability to analyze campaign performance data, interpret analytics dashboards, and use insights to optimize campaigns and inform strategy.
- Proficiency in project management, including planning, timeline management, budget tracking, and cross-functional coordination.
- Excellent written and verbal communication skills, with the ability to brief creators clearly and present campaign results to stakeholders.
- Familiarity with major social platforms (e.g., Instagram, YouTube, TikTok, Snapchat) and current influencer and content trends.
- Demonstrated ability to work on-site in Mumbai, prioritize multiple campaigns, and lead a small team or collaborate with junior staff.
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