Amity University
Website:
amity.edu
Job details:
Company Description
Amity University is one of India’s top-ranked non-profit private universities, renowned for its emphasis on academic excellence and leadership development. With state-of-the-art campuses in India and abroad, including New Delhi NCR Noida, Gurgaon, Dubai, and London, Amity offers diverse career-focused programs at the undergraduate and postgraduate levels. It is accredited with the prestigious 'A+' grade by the National Accreditation and Assessment Council (NAAC). Known for its practical, industry-oriented education, Amity prepares students for real-world success. Alumni from Amity are employed across leading organizations worldwide, reflecting the university’s commitment to quality education and holistic development.
Role Description
This is a full-time, on-site role based in Noida for a Manager - Digital Marketing. The Manager will lead digital marketing initiatives to enhance the university’s online presence, plan and execute marketing campaigns, manage social media platforms, and analyze website traffic and user engagement metrics. The role requires collaboration with internal teams to optimize digital content strategy and ensure alignment with the university's goals and values.
Qualifications
- Proficiency in Digital Marketing, including SEO, SEM, and SMM
- Strong experience in Content Marketing and Email Marketing
- Expertise in Google Analytics, Google Ads, and other digital tools
- Familiarity with social media platforms, website optimization, and marketing software
- Ability to analyze data, generate insights, and track ROI on digital campaigns
- Experience in managing teams and working collaboratively across departments
- Strong communication, organizational, and project management skills
- Knowledge of current digital marketing trends and emerging technologies within the education sector
- Bachelor’s or Master’s degree in Marketing, Business, or a related field
- Prior experience in the education sector would be an advantage
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