Website:
gla.ac.in
Job details:
Key Responsibilities
Digital Branding & Strategy
- Develop and execute the university’s digital branding strategy.
- Maintain consistent brand identity across all digital platforms.
- Enhance online visibility and reputation of the university.
- Plan branding campaigns for admissions, rankings, placements, research, and events.
Social Media Management
- Manage official social media handles
- Create engagement campaigns for students, faculty, alumni, and parents.
- Monitor trends and audience engagement metrics.
Website & SEO
- Coordinate website updates and landing page optimization.
- Improve organic rankings through SEO best practices.
- Ensure mobile-friendly and user-focused digital experiences.
- Monitor website traffic using analytics tools.
Content & Campaign Management
- Lead creation of digital content:
- Reels/videos
- Blogs/articles
- Admission creatives
- Email campaigns
- Brochures and newsletters
- Coordinate with design agencies, photographers, and content creators.
- Execute paid advertising campaigns
Admissions Marketing Support
- Generate quality leads for student admissions.
- Support campaigns for UG, PG, PhD, executive education, and online programs.
- Track campaign ROI and conversion rates.
Analytics & Reporting
- Analyze digital campaign performance.
- Prepare monthly branding and engagement reports.
- Use of latest tools
Required Qualifications
- MBA/PGDM in Marketing, Digital Marketing, Mass Communication, or related field.
- Bachelor’s degree in Marketing, Media, Journalism, or Communication.
- Certifications in digital marketing preferred.
Experience
- 5–10 years of experience in digital marketing/branding.
- Experience in education sector/university branding preferred.
- Proven experience handling large-scale digital campaigns.
Required Skills
- Digital marketing strategy
- SEO & SEM
- Social media marketing
- Branding & communication
- Content planning
- Performance marketing
- Video/reel campaign management
- Analytics & reporting
- Team coordination
- Vendor management
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