Duratuf Products Pvt Ltd
Website:
duratufproducts.com
Job details:
MISSION OF THE ROLE
Own predictable, scalable B2B pipeline growth for Duratuf Products by designing and executing performance marketing campaigns, multi-channel lead generation programmes, and funnel automation initiatives. This role is the single accountable owner of qualified lead volume, MQL-to-SQL conversion, and measurable pipeline contribution to sales revenue — in a B2B industrial safety context where long sales cycles, technical buyers, and distributor-aligned demand generation are the operating reality.
COMPETENCIES
Role Competencies (B2B-critical)
• B2B demand generation — has owned a pipeline or MQL target in an industrial, safety, or manufacturing context (CRITICAL)
• Performance marketing execution — hands-on Google Ads, Meta Ads, LinkedIn Campaign Manager; managed budgets and optimised for B2B conversion
• Funnel design & conversion optimisation — built and improved MQL-to-SQL funnels with documented outcomes
• Marketing automation — designed and operated email/WhatsApp nurture workflows for long-cycle B2B buyers
• Analytics & ROI tracking — builds dashboards, interprets attribution, and makes budget reallocation decisions from data
• CRM fluency — Zoho CRM or equivalent; understands lead stages, hygiene, and sales-marketing handoff protocols
• Vendor/agency management — has managed performance marketing agencies with clear briefs, KPIs, and accountability
• B2B content & SEO alignment — understands how content and organic search feed B2B pipeline
• Sales-marketing alignment — has worked closely with a B2B sales team to define lead quality, run joint reviews, and iterate on ICP
Cultural Competencies
• Ownership of numbers — treats the MQL/pipeline target as their own number; brings root-cause analysis when off-track
• Execution intensity — ships campaigns, tests, and iterations fast; does not wait for perfect conditions
• Data-driven decision making — every budget and creative decision justified with data; comfortable being held to dashboards
• Agility & experimentation — runs structured A/B tests; treats failure as a learning input
• Problem-solving orientation — independently diagnoses funnel drop-offs, channel underperformance, and lead quality issues
• Systems & process orientation — builds playbooks, documents workflows, creates repeatable processes
Requirements
CANDIDATE PROFILE
Total Experience
5–8+ years in demand generation / performance marketing
B2B Context
CRITICAL — industrial, safety, manufacturing, or adjacent B2B experience required
Channel Hands-on
Google Ads, Meta Ads, LinkedIn Ads — direct execution, not just oversight
Pipeline Ownership
Has personally owned an MQL or pipeline contribution target
Tools
Zoho CRM preferred; HubSpot or equivalent; email/WhatsApp automation platforms
Budget Experience
Has planned and optimised a paid marketing budget with demonstrable ROI outcomes
Education
Marketing / Business preferred; Google, Meta, or LinkedIn certifications a plus
Must-Have Skills
• B2B demand generation with pipeline ownership (industrial/safety/manufacturing preferred)
• Hands-on performance marketing — Google Ads, Meta Ads, LinkedIn Campaign Manager
• Funnel design, MQL-to-SQL conversion optimisation, and leakage analysis
• Marketing automation — email and WhatsApp nurture workflows for B2B
• CRM fluency and marketing attribution / ROI dashboarding
Good-to-Have Skills
• Zoho CRM and Zoho Marketing Automation experience
• Account-based marketing (ABM) in an industrial/B2B context
• Distributor or channel-partner demand generation
• SEO and B2B content strategy coordination
• Experience marketing in export/international B2B markets
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