Fast&Up India
Website:
fastandup.in
Job details:
Role Overview:
We are looking for a Content Strategist to lead content planning and execution across its international markets. This role sits at the intersection of strategy and execution — owning the content roadmap while also shaping creator briefs, performance creative, and e-commerce storytelling across different markets.
Key Responsibilities
International Content Strategy
- Develop and own the annual and quarterly content strategy for Fast&Up’s international markets.
- Build market-specific content pillars based on consumer behaviour, cultural nuances, sporting calendars and business priorities.
- Identify content opportunities around sports, fitness, wellness, hydration, lifestyle and cultural moments.
Social Media Content
- Own content strategy for Instagram, TikTok, YouTube and other relevant platforms.
- Develop concepts for Reels, TikToks, static content, carousels, stories and other social formats.
- Identify trends, formats, sounds, conversations and cultural moments relevant to each market.
- Ensure content is optimized for engagement, reach and discovery.
Creator & Influencer Content
- Work closely with the creator/influencer team to develop briefs and content directions.
- Develop creative briefs for different creator cohorts and use cases.
- Identify opportunities to convert creator content into paid media assets.
Performance Content
- Develop strategy for content specifically for Meta, TikTok and other paid platforms.
- Develop creative testing frameworks across hooks, formats, messaging, CTAs and audiences.
- Analyse performance data and feed learnings back into content strategy.
E-commerce Content
- Work with e-commerce teams to ensure strong product storytelling and consistency across all platforms.
- Help Develop enhanced product content, A+ content, banners, videos and platform-specific assets.
- Ensure brand consistency across D2C and marketplace environments.
Team & Agency Management
- Manage internal content resources, copywriters, editors and external agencies/creators.
- Build efficient content workflows and approval processes across international markets.
- Brief creative teams and ensure timely delivery of assets.
- Maintain high standards of quality and brand consistency.
Market & Competitor Intelligence
- Track competitors and emerging brands across international markets.
- Monitor social and cultural trends in the Europe, GCC, South East Asia and other markets.
Work Exp:
5–8 years of experience in content strategy, brand marketing, or social media, ideally with exposure to international/global markets.
Skills:
- Strong understanding of social platforms (Instagram, TikTok, YouTube) — their formats, algorithms, and what drives engagement in each.
- Proven experience briefing and directing creators/influencers, with an eye for what makes content authentic vs. branded.
- Familiarity with performance marketing content — understands how creative testing (hooks, formats, CTAs) ties back to paid media results.
- Cultural fluency or working experience across different international markets.
- Excellent written and verbal communication skills; ability to write and evaluate briefs with clarity.
- Experience managing external agencies, freelancers, or a small internal content team.
- Comfortable working with data — can read performance dashboards and translate numbers into content decisions.
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