Tata Sky Ltd
Website:
tataplay.com
Job details:
Tata Play Binge is seeking a highly motivated and commercially driven Partnership Manager to lead end-to-end OTT partnerships and content marketing initiatives across the platform.
The role will be responsible for managing relationships with leading OTT and digital content partners, onboarding new services, leading commercial negotiations, financial modelling, revenue projections, content performance analysis, and driving partner-led subscriber growth. The incumbent will play a critical role in strengthening Tata Play Binge's content ecosystem, enhancing customer value, and delivering sustainable business growth.
The ideal candidate should possess a strong understanding of the OTT and digital media landscape, subscription-led business models, content distribution, and partnership management. The role requires extensive collaboration with Product, Technology, Finance, Legal, Marketing, Customer Experience, and Commercial teams to execute partnerships seamlessly and unlock new growth opportunities.
The role will also be responsible for managing and scaling content-led value-added services such as Tata Play FanCode Sports, Tata Play ReelsDrama, and future content offerings.
KEY DUTIES AND RESPONSIBILITIES-
OTT Partnership Management
- Build, manage and strengthen strategic relationships with leading OTT and digital content platforms such as ZEE5, FanCode, Apple TV+, Aha amongst others.
- Lead end-to-end partnership lifecycles, including partner identification, business case creation, pitch presentations, commercial negotiations, contract execution, renewals, and partner performance reviews.
- Develop and implement joint business plans to drive subscriber acquisition, engagement, retention, and revenue growth.
- Evaluate partnership opportunities through commercial modelling, ROI assessment, and long-term strategic fit.
- Drive cost-effective deal closures while ensuring alignment with Tata Play Binge's business objectives.
- Monitor partnership performance and identify opportunities for expansion, optimization, and revenue enhancement.
- Manage partner reporting, reconciliations, invoicing, and payout processes.
Commercial Negotiations & Deal Management
- Lead commercial discussions and negotiations with content partners.
- Structure and evaluate partnership models including subscription, revenue-share, bundled offerings, minimum guarantees, and promotional partnerships.
- Develop financial models, revenue projections, and business cases for new and existing partnerships.
- Collaborate closely with Finance and Legal teams to ensure timely closure of agreements and compliance with contractual obligations.
- Track commercial performance against approved business plans and budgets.
Product & Technology Integration
- Partner closely with Product and Technology teams to drive successful onboarding and integration of OTT apps and services across Tata Play Binge platforms and devices.
- Coordinate integration requirements, implementation timelines, testing, launch planning, and go-live readiness.
- Act as the primary interface between external partners and internal teams for technical and operational requirements.
- Resolve partner and customer issues related to app integrations, user journeys, authentication, discoverability, and platform performance.
- Support delivery of a seamless and superior customer experience across all partner integrations.
Content Marketing & Subscriber Growth
- Develop and execute content-led marketing initiatives in collaboration with OTT partners and internal marketing teams.
- Drive co-branded campaigns, content launches, promotional activities, and seasonal marketing initiatives through timely assets delivery and approvals
- Leverage marquee content premieres, sporting events, and exclusive launches to enhance platform visibility and subscriber engagement.
- Work closely with Marketing, PR, and Communications teams to maximize reach and awareness of partner content.
- Identify innovative opportunities to improve content discoverability and customer engagement across the Binge platform.
Data Analytics & Business Insights
- Analyse large datasets to derive actionable insights around content consumption, subscriber behaviour, partner performance, and business KPIs.
- Track and report key metrics including acquisition, engagement and content viewership.
- Develop performance dashboards, periodic business reviews, and recommendations for leadership and partners.
- Use data-driven insights to optimize partnerships and enhance overall business performance.
- Support annual operating planning (AOP), forecasting, and strategic planning exercises.
Market Intelligence & Growth Opportunities
- Monitor OTT, digital entertainment, and subscription ecosystem trends.
- Track competitive developments, emerging business models, and evolving consumer behaviour.
- Identify opportunities to onboard new partners, content categories, and innovative content formats.
- Evaluate emerging formats such as micro-dramas short-form entertainment, FAST channels, sports, creator-led content, and interactive experiences.
- Recommend strategic initiatives to strengthen Tata Play Binge's competitive positioning and value proposition.
Cross-Functional Collaboration
- Collaborate effectively with Product, Technology, Revenue, Marketing, Communications, PR, Customer Experience, Finance, Commercial, and Legal teams.
- Ensure seamless execution of partner launches, campaigns, and platform integrations.
- Drive operational excellence across all partnership-related activities.
- Ensure timely resolution of partner queries, escalations, and operational challenges.
Success Metrics
- Growth of OTT partner portfolio
- Timely closure of partnership and renewal agreements
- Subscriber acquisition, engagement & retention driven through partnerships
- Revenue and profitability of partner portfolio
- Successful launch and integration of partner services
- Performance of content-led marketing initiatives
- Partner satisfaction and long-term relationship health
- Contribution to Tata Play Binge's overall growth and customer value proposition
- Education -PGDM/MBA degree from a reputed college
- Experience -5-8 years of experience in Content Partnerships, OTT, Digital Media, Telecom, Broadcasting, Entertainment, or Subscription Businesses. Proven experience in partnership management, commercial negotiations, content marketing, and business development.
Prior exposure to OTT platforms, aggregators, telecom operators, media companies, or digital content ecosystems will be preferred
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