Santa Browser
Website:
santabrowser.com
Job details:
About The Role
We are looking for an experienced
Manager – Meta Ads to lead and scale high-performing paid campaigns across international markets. The ideal candidate should have strong expertise in Meta Ads (Facebook & Instagram), performance marketing, campaign optimization, audience strategy, and team management. You will be responsible for driving user acquisition, maximizing ROI, and achieving business growth across multiple geographies.
Key Responsibilities
- Plan, execute, and optimize Meta (Facebook & Instagram) advertising campaigns across international markets.
- Manage high-budget performance marketing campaigns with a focus on ROAS, CPA, CPI, CPL, and customer acquisition.
- Develop audience targeting strategies using custom audiences, lookalike audiences, retargeting, and interest-based targeting.
- Monitor campaign performance and implement optimization strategies to improve efficiency and scale.
- Conduct A/B testing on creatives, landing pages, bidding strategies, and audience segments.
- Analyze campaign data and prepare performance reports with actionable insights.
- Collaborate with creative, design, and content teams to develop high-converting ad creatives.
- Stay updated with Meta platform updates, industry trends, and best practices.
- Manage agency or in-house performance marketing teams and mentor junior members.
- Work closely with product, analytics, and business teams to achieve growth objectives.
- Ensure campaign compliance with Meta advertising policies.
Required Skills
- Strong hands-on experience with Meta Ads Manager.
- Expertise in performance marketing and paid social campaigns.
- Experience managing campaigns across international geographies (US, Europe, LATAM, APAC, etc.).
- Strong understanding of conversion tracking, Meta Pixel, Conversions API (CAPI), and attribution models.
- Experience with analytics tools such as Google Analytics (GA4), Looker Studio, or similar reporting platforms.
- Excellent analytical and problem-solving skills.
- Advanced Excel/Google Sheets proficiency.
- Strong communication and stakeholder management skills.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- Meta Blueprint Certification is a plus.
- Experience in AdTech, Gaming, Mobile Apps, E-commerce, FinTech, or Digital Marketing industries is preferred.
Skills: lead generation,search arbitrage,meta ads
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