Western Heat & Forge Pvt Ltd
Website:
westernheatforge.com
Job details:
The ideal candidate must have a strong track record in developing business with OEMs, Tier-1 suppliers and other industrial customers; identifying new domestic and international business opportunities; managing RFQs and techno-commercial proposals; and negotiating profitable business contracts.
The candidate should possess in-depth knowledge of forging manufacturing processes, customer requirements, product feasibility, costing, pricing and commercial negotiations. The role requires close coordination with Design, Production, Quality, PPC and Finance teams to convert business opportunities into sustainable orders and long-term customer relationships.
Key Responsibilities1. Business Development & Market Expansion
· Develop new business opportunities for forged components in domestic and international markets.
· Identify and establish business relationships with OEMs, Tier-1 suppliers and other relevant industrial customers.
· Develop a strong customer pipeline and convert qualified leads into confirmed business.
· Identify new applications, product categories and market segments relevant to WHF's forging capabilities.
· Prepare and execute annual and monthly marketing and business development plans.
2. Customer Relationship & Key Account Management
· Build and maintain relationships with key customers, purchase teams, sourcing teams, design teams and senior management.
· Conduct regular customer visits, business reviews and follow-ups.
· Understand customer forecasts, sourcing plans, upcoming projects and supplier development requirements.
· Address customer concerns related to pricing, delivery, quality and commercial commitments in coordination with internal teams.
· Develop long-term customer partnerships and improve repeat business.
3. RFQ Management & New Business Acquisition
· Identify, evaluate and manage RFQs for forged components from enquiry to order confirmation.
· Coordinate with Design, Production, Quality and Finance for technical feasibility, process selection, capacity assessment and costing.
· Ensure timely submission of quotations, techno-commercial offers and supporting documents.
· Maintain an RFQ tracking system covering enquiries received, quotations submitted, follow-ups, negotiations and order conversion.
· Track new product development opportunities and ensure timely commercial closure.
4. Forging Knowledge & Technical Commercial Understanding
· Demonstrate sound knowledge of closed-die forging, open-die forging, upset forging, ring rolling and associated manufacturing processes, wherever applicable to WHF's product portfolio.
· Understand raw material grades, forging weight, material yield, process losses, machining allowances, heat treatment and inspection requirements.
· Coordinate with technical teams to assess manufacturability, process feasibility, capacity and customer specifications.
· Understand tooling and die costs, development charges, production volumes, cycle times and manufacturing cost drivers.
· Communicate manufacturing capabilities and technical-commercial proposals effectively to customers.
5. Pricing, Costing & Commercial Negotiations
· Lead price negotiations with customers while protecting contribution margins and business profitability.
· Review costing assumptions with internal teams, including raw material, forging conversion, heat treatment, machining where applicable, tooling, inspection, packaging and logistics.
· Evaluate customer price-reduction requests and develop commercially viable counterproposals.
· Negotiate annual price revisions, raw material price adjustments, tooling recovery and other commercial terms.
· Assess the commercial viability of new business before recommending order acceptance.
6. Sales Planning & Revenue Growth
· Prepare annual sales budgets, monthly targets and customer-wise business plans.
· Monitor sales plan versus actual performance and implement corrective actions.
· Develop business forecasts based on customer schedules, RFQs, order books and market opportunities.
· Track order inflow, sales revenue, profitability, customer-wise business contribution and new business conversion.
· Support achievement of sustainable growth while maintaining planned inventory and commercial discipline.
7. Market Intelligence & Competitor Analysis
· Track forging industry trends, customer sourcing strategies, competitor capabilities and prevailing market prices.
· Identify opportunities for localisation, import substitution, new product development and customer diversification.
· Benchmark WHF's manufacturing capabilities, quality performance, pricing and delivery against customer expectations.
· Submit periodic market intelligence and business opportunity reports to management.
8. Cross-Functional Coordination & Business Execution
· Coordinate with Production, PPC, Quality, Design, Purchase, Finance and Dispatch teams to meet customer commitments.
· Ensure proper handover of new orders, customer specifications, pricing, tooling requirements and commercial terms to execution teams.
· Monitor customer schedules, order status, delivery performance and potential business risks.
· Support customer audits, technical presentations, plant visits and supplier approval activities.
· Escalate commercial and operational issues promptly to the concerned departments and management.
9. Customer Development & Business Review
· Prepare monthly and quarterly marketing performance reports.
· Review RFQ conversion, order inflow, lost business, customer profitability and sales pipeline.
· Maintain customer visit reports, enquiry records, quotation trackers and negotiation history.
· Recommend strategic actions to improve customer retention, business growth and profitability.
Must-Have Requirements
· Education: DME / BE in Mechanical Engineering preferred.
· Experience: Minimum 12 years of relevant experience in the forging & machining industry only.
· Industry Background: Candidates must have worked in a forging manufacturing company. Experience in other industries alone will not qualify.
· Marketing / Sales Experience: Strong experience in forging sales, marketing, key account management or new business development.
· Customer Handling: Proven experience in direct dealings with OEMs, Tier-1 suppliers and industrial customers.
· Technical Knowledge: Good understanding of forging processes, raw materials, tooling, manufacturing feasibility and quality requirements.
· Commercial Skills: Demonstrated capability in costing, quotation preparation, pricing strategy, negotiations and order conversion.
· Business Development: Evidence of acquiring new customers, generating business and achieving sales targets.
Communication: Strong presentation, negotiation, customer relationship and reporting skills.
Success Metrics (KRAs)
1. Sales Plan vs. Actual: Achievement of monthly and annual sales revenue targets.
2. New Business Development: Value of new business secured from new and existing customers.
3. Order Inflow: Achievement of monthly and annual order booking targets.
4. RFQ Conversion Ratio: Improvement in the conversion of qualified enquiries into confirmed orders.
5. Customer Acquisition: Number and commercial value of new customers developed and approved.
6. Profitability: Achievement of agreed contribution margins and commercially viable pricing.
7. Customer Retention: Repeat business, customer satisfaction and growth in key accounts.
8. Quotation Turnaround Time: Timely submission of complete and accurate quotations.
9. Market Development: Development of new product opportunities, customer segments and markets.
10. Sales Forecast Accuracy: Alignment of business forecasts with confirmed orders and customer schedules.
11. Customer Engagement: Planned customer visits, business reviews and opportunity follow-ups.
12. Cross-Functional Execution: Effective coordination for new product development, customer approvals and delivery commitments.
Inventory Alignment: Coordination of sales forecasts and customer schedules to support planned inventory levels and minimise excess or obsolete stock.
How to Apply
Email: bpatil@westernheatforge.com
WhatsApp: +91 8411076655
Subject: Application – Marketing Senior – Forging Division
Candidates should include the following details with their updated resume:
· Total years of experience
· Total years of forging industry experience
· Current company and designation
· Experience in forging marketing / sales / business development
· Key customers handled and major business achievements
· Current CTC
· Expected CTC
· Notice period
· Current location and address
Updated contact number
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