Website:
allyv.in
Job details:
About Allyv
Allyv is a fast-growing personal care brand focused on building products that help people feel and perform better. We're looking for an operator who can own our digital growth channels and help scale the business across Amazon, D2C, and paid marketing.
The Role
As Performance Manager – E-commerce & Growth, you'll own the day-to-day performance of Allyv's digital business. You'll work closely with the founder and external partners to drive revenue, optimize campaigns, and execute growth initiatives across Amazon, Meta Ads, Google Ads, and our D2C website.
What You'll Own
- Own the growth and performance of Amazon, including listings, catalogue health, inventory planning, pricing, promotions, reviews, and account health.
- Manage Meta Ads (Facebook & Instagram) and Google Ads, either directly or through agency partners, to improve ROAS, CAC, and revenue.
- Monitor campaign performance, analyze key metrics, and recommend optimizations to improve traffic, conversion, and profitability.
- Coordinate with creative teams and agencies to develop high-performing ad creatives and landing pages.
- Track sales, inventory, advertising spend, and customer acquisition across all digital channels.
- Prepare weekly performance dashboards and provide actionable insights to drive growth.
- Support new product launches, promotional campaigns, and seasonal events across Amazon and D2C.
- Work closely with operations to ensure healthy inventory levels and minimize stock-outs.
- Identify and execute growth opportunities across digital channels with a data-driven approach.
What We're Looking For
- 2–5 years of experience managing Amazon and digital advertising for consumer brands.
- Hands-on experience with Amazon Seller Central, Meta Ads Manager, and Google Ads.
- Strong analytical skills with proficiency in Excel or Google Sheets.
- Comfortable working with agencies while taking ownership of business outcomes.
- Highly organized, proactive, and able to thrive in a fast-paced startup environment.
- Experience in wellness, beauty, personal care, or FMCG is preferred.
Success Looks Like
- Consistent month-on-month revenue growth across Amazon and D2C.
- Improved ROAS, CAC, and conversion rates across Meta and Google Ads.
- Well-managed marketplace operations with healthy listings and inventory.
- Strong reporting, forecasting, and execution discipline.
- Successful execution of product launches and growth initiatives.
If you're excited about building a consumer brand from the ground up and want a role with real ownership and impact, please share your CV on surabhi@allyv.in with the subject as 'Manager – D2C, E-Commerce & Performance.'
Click on Apply to know more.