Software Developer (Front- end)

Homepage Creation, Revamp & Conversions Created & revamped the Toothsi homepage leading to a 43% increase in Traffic to Lead conversion. Redesigned the makeO homepage, resulting in a 29% uplift in app installs to lead conversion. Performance & Cost Efficiency Enabled webpackBuildWorker, reducing AWS memory usage from 15GB to 7GB, improving cost efficiency. Migrated the Toothsi website from Next.js 14 to 15 and React 18 to 19, enhancing performance. Feature Enhancements & Localization (GCC) Implemented static pages, scan booking, and journey flow with CMS changes for GCC region. Integrated new services (teeth whitening, cleaning) across the website and workspace, expanding service suite. Built a locale-based festive homepage theme to automate post-sale content updates for marketing team. Developed and optimized static/landing pages using SSG, lazy loading, and optimized image components. User Experience & Process Improvement Created a user-friendly offline center locator front page to boost brand's offline presence. Added customer address mandates to ensure timely aligner delivery and accurate customer information. Developed pre-scan consultation and scan booking flows for improved UX. Contributed to a B2B results dashboard in workspace for improved internal data visualization. Analytics, SEO & International Expansion Integrated device data tracking API to target iOS users, driving revenue via tailored aligner packages. Integrated comprehensive Google Analytics events with consistent parameter handling and custom utility functions. Played a key role in resolving SEO issues and expanding content localization (blogs, static pages) across India and GCC regions (UAE, Saudi Arabia, Qatar, Bahrain). Additional Contributions Contributed to smile AI web app development. Actively resolved workspace tickets and expanded skills beyond core website development into workspace features.