Online Marketing- MyBiz (B2B Travel & Expense Platform)

At MyBiz by MakeMyTrip, we are revolutionizing how small and medium businesses (SMBs) manage their corporate travel needs using a SaaS-based platform. Our platform empowers companies to streamline travel bookings, optimize costs, and provide a hassle-free travel experience. Over the last five years, we have partnered with over 50,000 prominent corporates. As the Marketing Lead for the MyBiz business, the incumbent will be responsible for building a scalable, high-performance demand generation engine and strengthening brand positioning to grow and convert leads efficiently. Roles & Responsibilities Demand Generation: Develop and execute integrated campaigns to build a strong top-of-the-funnel and generate qualified leads through digital, content, event, and partner marketing. Funnel Optimization: Collaborate closely with sales and product teams to optimize the lead-to-customer journey, improve conversion rates across all funnel stages, and reduce Customer Acquisition Cost (CAC). Brand & Positioning: Strengthen MyBiz's positioning as a market leader in corporate travel and expense management through thought leadership, PR, and targeted campaigns. Content & Communication: Drive the creation of compelling content tailored to different stages of the buyer journey, including whitepapers, case studies, webinars, newsletters, and landing pages. Data-Driven Growth: Monitor key marketing metrics, analyze performance, and refine strategies based on insights to achieve KPIs and business goals. Team Leadership: Build and lead a lean, high-performance marketing team while collaborating closely with sales, product, and leadership teams.

At MyBiz by MakeMyTrip, we are revolutionizing how small and medium businesses (SMBs) manage their corporate travel needs using a SaaS-based platform. Our platform empowers companies to streamline travel bookings, optimize costs, and provide a hassle-free travel experience. Over the last five years, we have partnered with over 50,000 prominent corporates.