Role Overview
We are looking for a copywriter who specialises in short-form script writing for social media. This role is not focused on traditional blog or long-form content. The primary responsibility will be creating engaging scripts for reels, short videos, brand stories, and campaign content.
The ideal candidate understands how storytelling works in 30–60 seconds, knows how to write strong hooks, conversational dialogue, and social-media-first scripts, and keeps up with the pace of digital culture.
Key Responsibilities
Write scripts for Instagram Reels, YouTube Shorts, and short-form brand videos
Develop hooks, storylines, and dialogues for social media content
Work closely with the marketing and creative team to convert ideas into scripts
Adapt brand messaging into conversational, engaging video content
Contribute creative ideas for new content formats and concepts
Ensure the brand voice remains consistent across all content