This is not a content job. This is a founder storytelling + influence-building role.
What You’ll Own
Build and scale the founder’s personal brand end-to-end
Write and publish 5–7 high-impact posts/week (LinkedIn + Twitter/X)
Convert:
Founder thoughts
Internal meetings
Client conversations
Industry trends
→ into high-performing content
Develop a distinct founder voice — sharp, opinionated, insight-led (never generic)
Ride trends across AI, BFSI, fintech, startup ecosystem
Repurpose:
Podcasts
Panels
Events
→ into content that compounds reach
Build a content engine:
Playbooks
Templates
Repeatable formats
Content backlog
Own engagement + distribution
Track metrics:
Reach
Engagement
Follower growth
Inbound leads
...and iterate weekly like a growth operator
Clients
HDFC Ergo • Axis Bank • RBL Bank • IndusInd Bank • Aditya Birla • Paytm • BharatPe • and more
See the Product in Action
Loan Sales Call
Health Insurance Sales
Who Should Apply
You think like a founder, not a content writer
You can turn a messy idea → viral post
You understand how content actually travels (algorithms + psychology)
You enjoy shipping fast (5–7 posts/week consistently)
You care about impact > aesthetics
You take ownership — no hand-holding required
You’re curious about AI, fintech, startups
Must-Haves
1–3 years in:
Content writing / ghostwriting
Founder/CXO branding (preferred)
Exceptional writing:
Hooks that stop scroll
Clear, punchy storytelling
High signal, low fluff
Strong understanding of:
LinkedIn & Twitter/X growth mechanics
Content formats that drive engagement
Ability to:
Capture someone else’s voice authentically
Think editorially (what’s worth posting vs not)
High ownership + speed + discretion
Good to Have
Active personal brand (LinkedIn/Twitter)
Experience with:
Founder ghostwriting
Startup ecosystem content
Short-form video (reels/clips)