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Marketing Ops Manager

Salary

$110k - $140k

Min Experience

5 years

Location

remote

JobType

full-time

About the job

Info This job is sourced from a job board

About the role

Luxury Presence is the leading digital platform revolutionizing the real estate industry for agents, teams, and brokerages. Our award-winning websites, cutting-edge marketing solutions, and AI-powered mobile platform empower real estate professionals to grow their business, operate more efficiently, and deliver exceptional service to their clients. Trusted by over 60,000 real estate professionals, including 31 of the nation's 100 top-performing agents as published in the Wall Street Journal, Luxury Presence continues to set the standard for innovation and excellence in real estate technology. Luxury Presence is seeking a highly skilled Marketing Operations Manager to join its growing team. Reporting to our GTM Operations function, the ideal candidate will play a pivotal role in optimizing our marketing channel performance. You will be responsible for enhancing our lead handling strategy, improving data analysis and reporting, and ensuring seamless alignment between sales and marketing. This role is an exciting opportunity to shape the future of our company and drive exponential growth. Core Pillars: • Marketing Tech Stack/Infrastructure • Funnel Optimization & Process Management • Marketing Data & Analytics • Project Planning & Management Key Responsibilities: Tech Stack/Infrastructure • Manage, develop and own our Marketing technology stack, including Hubspot, Chilipiper, Typeform, QR Code Generator, etc. • Manage integrations with other key systems including Salesforce, WordPress, Ad Networks, Google Analytics, etc. • Own marketing attribution across the full marketing funnel • Work closely with Marketing leaders to build out workflows and automation for growth campaigns • Evaluate, recommend and implement other leading marketing technologies to fuel growth and efficiency. • Build and deploy landing pages and lead capture forms as needed Funnel Optimization & Process Management • Own, manage, and optimize the marketing lead assignment process to ensure every lead is distributed and followed up on in a timely manner • Work with Inbound sales team to improve lead quality and strategic inbound processes • Create, manage, and distribute SOPs for ongoing, repeated processes and tasks • Collaborate with our marketing team on strategy and campaign testing Marketing Data & Analytics • Fully own reporting, dashboard creation, and data visualization on marketing performance. • Build and deploy high quality reports and dashboards in Hubspot and partner with Data Science team on marketing metrics in company-wide dashboards. • Conduct campaign ROI analysis regularly and provide insights to stakeholders, all the way up to the executive level • Maintain clean & efficient database segmentation for all stages of the funnel • Implement conversion tracking and UTM tracking on all digital assets on an ongoing basis • Build out, implement, and improve inbound lead-scoring strategy • Work closely with the CRM team to manage properties within HubSpot and Salesforce to maintain a clean and efficient database • Review and recommend new reporting models including multi-touch attribution Project Planning & Management • Manage the day-to-day execution of marketing programs and campaigns to ensure they are completed with a high degree of quality, on time, and within budget. • Work closely with the events/partnerships manager to create landing pages & implement AE lead distribution process. • Run and manage projects to test new processes and tools to drive improvements and efficiencies. • Leverage AI to bring further automation to marketing processes and tools

About the company

Luxury Presence is the leading digital platform revolutionizing the real estate industry for agents, teams, and brokerages. Our award-winning websites, cutting-edge marketing solutions, and AI-powered mobile platform empower real estate professionals to grow their business, operate more efficiently, and deliver exceptional service to their clients. Trusted by over 60,000 real estate professionals, including 31 of the nation's 100 top-performing agents as published in the Wall Street Journal, Luxury Presence continues to set the standard for innovation and excellence in real estate technology. Founded in 2016 by Stanford Business School alum Malte Kramer, Luxury Presence has grown to a global team ranked on the Inc. 5000 fastest-growing companies list three years in a row. We're backed by world-class investors, including Bessemer Venture Partners, Toba Capital, and Switch Ventures, and have raised $52.6 million to date. More than 13,000 real estate businesses rely on our platform, including 31 of the RealTrends top 100 agents featured in The Wall Street Journal. Additionally, many of the industry's most powerful brokerages — including Compass, Coldwell Banker, and Sotheby's International Realty — rely on Luxury Presence as a trusted business partner.

Skills

hubspot
chilipiper
typeform
qr code generator
salesforce
wordpress
google analytics