Analyst – SEO

The purpose of the SEO analyst will be to support SEO Manager by executing and tracking SEO strategies to improve traffic to Lowe's.com and Lowes stores. The analyst will be responsible to Analyse and identify gaps on website and optimize pages for improved search results and ranking by optimizing content and technical tactics like building links, developing content briefs, meta, copy block, duplicated, page speed, redirect. Core Responsibilities: Execute and track data driven Search Engine Optimization (SEO) strategies to improve traffic to Lowe's. Research and analyze performance, competition, and market trends to proactively identify gaps, opportunities and take corrective actions. Monitor KPI's like visits, clicks, rank, conversion, time spent, bounce rate on regular cadence from multiple platforms like Google Search Console, Seo Clarity, Botify and Adobe. Conduct keyword research using internal and external tools to optimize current keyword scope. Conduct site audits to improve user experience and search engine relevancy by optimizing on-page elements like attributes, taxonomy structure, content, linking strategy, metadata descriptions, title, headlines.

Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need.