Public Relations Specialist

Shared Services: Communications- (Full-Time, Day Shift) -

Job Summary: The Public Relations Specialist provides project support for healthcare and university client programs and is responsible for the development and dissemination of news stories, press releases and photography. Maintains a list of media spokesperson contacts and assists with media interviews. Takes proactive and reactive measures to engage with media in an effort to support brand identity and awareness through public relations campaigns, projects and initiatives. Assists in crisis communication and supports the Public Information Officer in times of crisis. Will be required to work outside of regularly scheduled work hours, 24/7 on call is required for press calls. This schedule will alternate among staff. Performs other duties as needed.

Education and Experience: Bachelor's Degree in communications, journalism, marketing, public relations or related field required. Two of experience required in public relations and/or agency environment, which includes copywriting, social media skills, and media relations. Experience may be considered in lieu of Degree.

Knowledge and Skills: Thinks strategically and acts tactically, and brings a passion for telling our brand story in a meaningful and measurable way. Basic knowledge of DSLR cameras, wtill and video photography and editing skills (Adobe Suite). Able to persuade, convince and bring about a change in attitude of the press toward LLUH in times of crisis. Able to spot compelling story angles. Able to read, write legibly; speak in English with professional quality; use computer, printer, and software programs necessary to the position (e.g., Microsoft Teams, Outlook, Word, Smartsheet, etc.). Operate/troubleshoot basic office equipment required for the position. Able to relate and communicate positively, effectively, and professionally with others; work calmly and respond courteously when under pressure, including during press and media interaction; collaborate and accept direction. Able to communicate effectively in English in person, in writing, and on the telephone; think critically; manage assignments effectively; organize and prioritize workload to meet deadlines; problem solve; recall information with accuracy; pay close attention to detail; work independently with minimal supervision. Able to distinguish colors as necessary; hear sufficiently for general conversation in person and on the telephone, and identify and distinguish various sounds associated with the workplace; see adequately to read computer screens, and written documents necessary to the position.

Licensures and Certifications: None.

 

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