Senior Director, Lifecycle Marketing
Lola Blankets
- Experience
- 10+ yrs
- Location
- New York or Utah
- Job type
- Full-time
About the role
10+ years in lifecycle, retention, or loyalty marketing at a high-growth consumer or digitally native business; proven experience building lifecycle strategies improving LTV and repeat purchase; expertise in segmentation, cohort analysis, CRM automation, experimentation, personalization, and lifecycle measurement; strong background in CRM design and CDP requirements; experience with Klaviyo, Postscript, and Rivo; proven people and cross-functional leadership.
About Lola Blankets
Direct-to-consumer home-lifestyle brand selling faux-fur blankets, pillows, pet products, candles, and accessories.
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