Senior Digital Marketing Manager

Job Description

The Senior Digital Marketing Manager will be responsible for developing and executing a comprehensive digital marketing strategy to increase brand awareness, generate qualified leads, and drive sales for Litemed's noninvasive pain relief devices. This role requires a strong understanding of all aspects of digital marketing, including SEO, SEM, social media, email marketing, content marketing, and analytics. The ideal candidate will be a data-driven leader with a passion for innovation and a proven track record of success in the healthcare or medical device industry.

Responsibilities:

• Strategic Digital Marketing Planning:
• Develop and implement a holistic digital marketing strategy aligned with Litemed's business objectives.
• Conduct market research and competitive analysis to identify opportunities and trends.
• Define key performance indicators (KPIs) and track performance against goals.
• Manage the digital marketing budget and allocate resources effectively.
• Digital Advertising & SEM:
• Plan, execute, and optimize paid search campaigns (Google Ads, Bing Ads) to drive targeted traffic and conversions.
• Manage display advertising, targeting, and other paid media campaigns.
• Continuously monitor and analyze campaign performance to maximize ROI.
• Social Media Marketing:
• Develop and execute a social media strategy to build brand awareness, engage with target audiences, and drive traffic.
• Manage social media channels (Facebook, Instagram, LinkedIn, etc.) and create engaging content.
• Monitor social media trends and implement best practices.
• Manage social media advertising campaigns.
• Content Marketing & SEO:
• Collaborate with the content team to develop and optimize high-quality, SEO-friendly content (blog posts, articles, videos, infographics).
• Oversee SEO efforts to improve organic search rankings and drive website traffic.
• Ensure all content is medically accurate and compliant with industry regulations.
• Email Marketing & CRM:
• Develop and execute email marketing campaigns to nurture leads and drive conversions.
• Manage email lists and segmentation.
• Utilize CRM tools to track customer interactions and personalize marketing messages.
• Analytics & Reporting:
• Monitor and analyze website traffic, campaign performance, and other digital marketing metrics using tools like Google Analytics.
• Generate regular reports and provide insights to stakeholders.
• Identify trends and opportunities for improvement based on data analysis.
• Utilize data to optimize all aspects of the digital marketing strategy.
• Collaboration & Communication:
• Work closely with marketing, product, sales, and development teams to ensure alignment and consistency.
• Communicate digital marketing strategies and results to stakeholders.
• Manage relationships with external agencies and vendors.
• Ensure all digital marketing efforts comply with healthcare regulatory rules.
  

Requirements

• Bachelor's degree in marketing, business, or a related field.
• Minimum of 5+ years of experience in digital marketing, with a proven track record of success.
• In-depth knowledge of all aspects of digital marketing, including SEO, SEM, social media, email marketing, and content marketing.
• Proficiency in using digital marketing tools and platforms, such as Google Analytics, Google Ads, social media management tools, and CRM systems.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Experience in the healthcare or medical device industry is highly preferred.
• Experience with marketing automation platforms.
  
  

Requirements

In-depth knowledge of all aspects of digital marketing, including SEO, SEM, social media, email marketing, and content marketing. Proficiency in using digital marketing tools and platforms, such as Google Analytics, Google Ads, social media management tools, and CRM systems.