Senior Key Account Manager, Large Format East

Location: remote USA anywhere (east coast based applicants preferred)

Reports to: Senior Director, Grocery

Travel Required: up to 40% domestic travel as needed

As one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. We take the healthiest things you can drink and package it into infinitely recyclable cans that compete with the fun marketing of unhealthy brands across energy drinks, beer, and junk food. Our product lines include mountain water, sparkling mountain water, sparkling flavored water, iced tea, and our hydration sticks, Death Dust. A portion of Liquid Death’s proceeds goes to nonprofits who are helping fight plastic pollution and bring clean drinking water to those in need.

As a Senior Key Account Manager, Large Format you will be responsible for managing and growing and developing relationships with key retailers (headquarter buy in, influences, and division stakeholders. This role is responsible for building strong customer relationships and drive profitable growth. The ideal candidate will possess exceptional negotiation skills, a deep understanding of the beverage industry, and a passion for delivering outstanding results.

Key Responsibilities

• Account Management: Strengthen customer relationships at both national and regional customers
• Collaborate with internal teams to develop internal routines and execute company sales objectives. Provide strategic insight, analyze data to be used in decision making and presenting to stakeholders
• Collaborate with internal teams to develop internal routines and execute company sales objectives. Provide strategic insight, analyze data to be used in decision making and presenting to stakeholders
• Responsible for new account penetration, account management, and overall account performance against targets
• Develop and execute strategic sales plans, Joint Business Plans (JBPs), and call plans for top national accounts, ensuring alignment with Liquid Death objectives and customer needs
• Cultivate strong relationships with buyers and divisional managers at key accounts, leveraging these relationships to drive sales and secure favorable product placement.
• Negotiate customer agreements, manage the P&L to ensure delivery against top-line and bottom-line targets
• Ensure optimal in-store execution, including Planogram (POG) compliance, promotional activity, and display execution
• Leverage data and insights to develop compelling, fact-based narratives that resonate with customers and drive decision-making. Quickly assess business needs, identify critical issues, and develop effective strategies for resolution
• Stay up-to-date and analyze market trends, competitor activities, and account activity to drive business plans to maximize brand opportunities
• Provide effective leadership and mentorship to the national accounts team, fostering a culture of high performance and collaboration
• Manage trade spend, forecasting, and responsible for overall profitability
• Align company strategies with retailer goals to foster mutual growth and long-term partnerships
  
  

Qualification Requirements

• Bachelor’s Degree preferred
• 4+ years of relatable Key Account experience calling on retail buyers in large format, working directly with a wholesaler, in the CPG industry
• Advanced presentation skills (both creating slides and presenting)
• Deep understanding of joint business plan (JBP) processes and call planning required
• Previous P&L management and trade budget and spend required
• Experience in DSD, Broadline distribution, and alternative routes to market preferred
• Ability to work with cross functional teams (Operations, Customer Service, Accounting, Distribution, and Finance) across organizations to achieve results
• Deep comfort with joining a high growth start up environment
• Advanced problem solving capability and willingness to work with ambiguity and adaptability to flex to market dynamics
• Proficiency with Microsoft Office Suite (Excel, Word, and PowerPoint) and Google Suite (Sheets, Docs, Slides)
• Previous experience with Circana, Vividly, and VIP preferred but not required
• Must have a valid driver's license & clean motor vehicle record (MVR): with no major violations
• Safely operate personal vehicle to fulfill work-related duties; this position involves driving a personal vehicle for work-related purposes
• Willingness to travel up to 40% as needed (for Retailer meetings, distributor meetings, trade shows, etc.)
  
  

Physical Demands

• Ability to stand in store and sit in a vehicle for extended periods of time
• Ability to carry equipment and product up to 50 lbs.
• Safely operate personal vehicle to fulfill work-related duties; this position involves driving a personal vehicle for work-related purposes
  
  

The typical salary range for this position is: $92,000 - $113,000

The actual salary offer will take into account multiple factors including skills, experience, education and location. Please note that the salary details listed in role postings reflect the base salary only, not total compensation, which includes equity and benefits.

At Liquid Death, we believe that killer benefits make all the difference. That’s why we offer Blue Shield medical plans with HMO (CA Only), PPO, and HDHP options (including an HSA), FSA and Dependent Care FSA, along with Guardian dental and vision coverage. Our UNUM packages include life insurance, AD&D, disability benefits, and employee-paid options like accident, hospitalization, and critical illness coverage. We match 100% of your Empower Retirement contributions up to 4% after just three months and even help crush your student debt while saving for retirement with our Student Loan Retirement Match. Our wellness perks, including Headspace, ClassPass memberships, and a robust EAP, help you keep your soul hydrated, while SNOO Bassinets give your little ones the VIP treatment. Pets are part of the crew too, so we offer Nationwide pet insurance to keep them happy and healthy. Add in 17 paid holidays, Flex PTO, and travel assistance, and you’ve got a benefits lineup as fierce as our mission to declare #DeathToPlastic

Ensure your Liquid Death job offer is legitimate and don't fall victim to fraud! Liquid Death never seeks payment from job applicants and will never request a meeting via Skype. Liquid Death recruiters will only reach out to candidates from an mail@ats.rippling.com email address. For added security, where possible, apply through our company website at www.liquiddeath.com/pages/careers.

Liquid Death is a fast-growing non-alcoholic beverage brand that uses comedy and entertainment to make health and sustainability more fun. They offer a range of products including mountain water, sparkling water, iced tea, and hydration sticks.