Director of Growth

👀 The TL:DR - Who we’re looking for

We’re looking for a scrappy, data-obsessed, and mission-aligned Director of Growth with proven experience scaling profitable acquisition for a fast-growing DTC or CPG brand. You’ll own our paid strategy, performance creative, CRO, and e-commerce growth engine—and help take Lineage Provisions to the next level without selling out or burning cash.

💪 Why Lineage Provisions?

Founded by Paul Saladino MD and Anthony Gustin DC, Lineage Provisions exists to make animal-based nutrition easy with a high standard for quality, nutrient-density, taste, and transparency, and to make the world's best products sourced from the world's best producers and farms.

We think that the majority of health products online are just a bunch of garbage with fancy labels trying to sell trendy items for a quick buck. We make the best products we possibly can to help humans eat like humans. We believe that animal-based nutrition is the cornerstone for proper human health. We exist to make adhering to this lifestyle easy and delicious.

We also are passionate proponents of regenerative agriculture. Regenerative agriculture is the only way we can produce food indefinitely. The vast majority of how we currently produce food is destroying our ecosystems which we depend on for survival. The more we support regenerative agriculture, the more we support a food system that can continue to feed people in the future. There is no other option.

Eating a hyper local and seasonal diet is the best way to approach nutrition, but the reality is most food is purchased in packaged form. We aim to drive a wedge into that industry by sourcing from the best farms, making the best products, and displacing those that cut corners and sell lies.

If we’re successful with Lineage Provisions, we will help transition farms from conventional to regenerative agriculture, all while nourishing the people who are supporting us to do so. And we need your help!

📋 About the Job

You’re coming into a pretty great situation. Lineage has grown incredibly quickly in our first year with very little paid media. Our customers are obsessed with our products. And we have the power of Paul Saladino’s trust behind us. But we’ve barely scratched the surface on our mission.

As we look to scale to the next level, we need a true growth marketing expert to help us scale this rocket ship responsibly.

This is a full-stack growth role for someone who can toggle between strategy and execution, short-term wins and long-term systems. You’ll be responsible for building a rigorous, data-driven growth engine—from paid acquisition and CRO to landing pages, bundling strategy, and e-commerce experimentation.

You won’t be handed a bloated budget or a giant agency team. You will get autonomy, ownership, and the chance to work on a meaningful mission alongside a lean team of high-performers. You’ll collaborate closely with our Director of Marketing, Head of Content, GM, and founders to build a profit-focused, growth flywheel that makes real food go mainstream.

We don’t want to look like every other DTC brand, and we don’t want to be overly reliant on Meta. We’re looking for someone who can think strategically, test aggressively, and optimize ruthlessly across a smart mix of channels and touchpoints.

🔧 What You'll Do

• Build and manage full-funnel paid acquisition programs (Meta, Google, YouTube, etc.)
• Manage and scale paid channels profitably against key KPIs (CAC, ROAS, LTV, AOV)
• Work with the Head of Content to generate, test, and manage high-performing creative
• Create and A/B test dialed landing pages that convert
• Own CRO initiatives—directly or via agency/contractor oversight
• Build and iterate on product bundling, discount strategies, and offer tests
• Own and improve Shopify site experience and integrations
• Develop growth playbooks for new channels (e.g., TikTok Shop, YouTube Ads)
• Audit top-of-funnel marketing mix and optimize for efficiency and incrementality
• Implement measurement frameworks and build reports to track incrementality and true contribution
• Collaborate with Director of Marketing on partnerships, brand messaging, campaign development, and channel coordination
• Test and learn at a fast clip, analyzing results and iterating constantly

😍 You'll Love this Role If:

• You’re a scientist at heart—running structured experiments, learning from data, and iterating fast
• You’re a performance marketer who also cares about brand, messaging, and mission
• You live in Shopify, can debug weird behavior, and enjoy tweaking UX flows to drive conversions
• You’re equally excited by a clean spreadsheet and a well-written hook
• You value autonomy and making your own decisions
• You make your own goals and have strong self accountability
• You prefer communicating in written form on your own schedule
• You enjoy very lean operations and prioritize profits over revenue
• You love crushing goals and leading other people to do the same
• You give a shit about health and helping others be healthy

😠 You'll Hate this Role If:

• You love working in a big team environment
• You prefer managing agencies instead of getting your hands dirty
• You prefer “growth hacks” to sustainable, customer-centric growth
• You need a bunch of VC/investor dollars to scale a business
• You like meetings
• You need constant direction and guidance solving problems
• You are looking for a set career path
• You prefer doing the same repeatable tasks every day
• You operate from ego
• You are plant-based
• You like big corporate environments

✅ Must-have Requirements

• 4+ years of DTC eCommerce growth experience (bonus if in food, wellness, or CPG)
• Shopify ecosystem expert (Platform functionality, apps, integrations)
• Expert knowledge of advanced DTC marketing metrics (nCAC, aMER, iROAS, etc)
• Experience leveraging next-gen attribution tactics / platforms for incrementality testing / MMM modeling (Haus, Prescient, Triple Whale, Northbeam)
• Strong creative strategy / storytelling capabilities for paid / UGC ads (concepting, hooks, etc)
• Deeply analytical and comfortable modeling first-order profitability and ROAS vs LTV
• Write “24” in your application under “What’s your favorite number?” so we know you read this
• Ability to design and test landing pages, page components and UX/UI enhancements as part of an ongoing CRO process
• Can manage external agencies and contractors while owning outcomes
• Have built growth systems—not just run campaigns
• Are relentlessly curious and operate like a scientist (hypothesis → test → analyze → repeat)
• Care deeply about health, food, and building a brand with integrity
• Prefer low-ego, remote, async work environments

🥩 Life at Lineage & Benefits

We are extremely intentional about how we support our team as individuals. All our benefits contribute to your education, well-being, physical health, and self-improvement so you can be your best self.

• Competitive full-time salary with monthly profit-sharing
• Top of the line health care, vision and dental plans w/ employer matching
• Health and wellness perks that you actually care about…
• $200/month for local farmer’s market and food
• $200/month for gym membership or any personal fitness
• Free Kindle and unlimited free books
• $3k/year for continued learning, training programs
• $200/month in emotional/mental wellness
• Free Lineage products & friends & family discounts to share
• You are treated like an adult. There is no work schedule or monitoring of hours. You create your own working environment.
• Unlimited time off
• Parent-friendly working environment
• Fully remote and location independent
• High growth potential and opportunity