Performance Marketing Specialist

● Creating and executing a strong performance marketing strategy & execution plan ● Developing and managing digital prospecting and remarketing campaigns ● Managing budgets and campaigns across all digital channels to drive strong returns on investment and efficient CAC ● Implementing A/B testing and conversion rate optimization ● Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels ● Identifying and testing new channels to continue to meet or exceed established critical metrics ● Implementing marketing automation and lead-generation strategies ● Working closely with the management to share funnel conversion improvement ideas, feedback & present results ● Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) ● Identify trends and insights, and optimize spend and performance based on the in sights. ● Brainstorm new and creative growth strategies ● Plan, execute, and measure experiments and conversion tests ● Create landing pages and optimize the user experience ● Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. ● Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI ● Create and execute a link-building strategy. ● Determine measurable goals that demonstrate improvement in marketing efforts ● Conduct page optimization for search engine marketing ● Prepare creatives for marketing

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