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Performance Marketing Specialist

Salary

₹5 - 7 LPA

Min Experience

3 years

Location

New Delhi

JobType

Full-Time

About the job

Info This job is sourced from a job board

About the role

● Creating and executing a strong performance marketing strategy & execution plan ● Developing and managing digital prospecting and remarketing campaigns ● Managing budgets and campaigns across all digital channels to drive strong returns on investment and efficient CAC ● Implementing A/B testing and conversion rate optimization ● Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels ● Identifying and testing new channels to continue to meet or exceed established critical metrics ● Implementing marketing automation and lead-generation strategies ● Working closely with the management to share funnel conversion improvement ideas, feedback & present results ● Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) ● Identify trends and insights, and optimize spend and performance based on the in sights. ● Brainstorm new and creative growth strategies ● Plan, execute, and measure experiments and conversion tests ● Create landing pages and optimize the user experience ● Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. ● Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI ● Create and execute a link-building strategy. ● Determine measurable goals that demonstrate improvement in marketing efforts ● Conduct page optimization for search engine marketing ● Prepare creatives for marketing

About the company

Transform your outdoor spaces such as terraces, lawns and backyards to enjoy with your friends and family and host small get togethers at your home. LifeWall transforms your outdoor spaces by designing and transforming them with the help of professional designers and execution team of engineers and installers.

Skills

Google Ads
Facebook Ads Manager
Google Analytics 4
A/B testing
Conversion Rate Optimization
Data-driven analysis
Meta Ads