Paras Cosmetics Pvt Ltd
Website:
aromacares.com
Job details:
Company Description Paras Cosmetics Pvt Ltd has been active in the hair care, skin care, and beauty salon categories since 1976. After extensive research into the cosmetics sector, the company launched the Aroma Care brand to deliver high-quality products at accessible prices. Paras Cosmetics focuses on continuous innovation, offering a wide range of high-performance cosmetics that blend international beauty technology with herbal ingredients. The company builds its product portfolio with a deep understanding of the preferences and needs of consumers in India, particularly in the beauty and personal care segment.
Role Description The Lifecycle and Retention Marketing Expert will be responsible for designing and executing strategies to increase customer engagement, repeat purchases, and loyalty across Paras Cosmetics’ product lines. This full-time, on-site role is based in Vijayawada and involves managing customer lifecycle campaigns, including onboarding, activation, retention, and win-back initiatives. The expert will analyze customer data, segment audiences, and create targeted communication plans across email, SMS, and other owned channels. Additional day-to-day tasks include tracking campaign performance, optimizing retention funnels, collaborating with product and sales teams, and testing new tactics to improve customer lifetime value. The role also requires staying updated on best practices in lifecycle marketing for beauty and cosmetics and applying those insights to the Aroma Care brand.
Qualifications
- Strong expertise in lifecycle and retention marketing, including customer segmentation, cohort analysis, and loyalty program development.
- Proficiency in campaign management tools and CRM platforms for executing email, SMS, and other direct marketing initiatives.
- Solid analytical skills with experience in using data and metrics to measure performance, identify trends, and guide decision-making.
- Ability to create clear, persuasive customer-facing communication and collaborate with content, design, and product teams.
- Experience in FMCG, beauty, or cosmetics marketing is highly beneficial, with understanding of consumer behavior in the Indian market.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced qualifications are an advantage.
- Comfort working on-site in Vijayawada, with strong organizational skills and the ability to manage multiple campaigns simultaneously.
- Demonstrated ability to experiment, A/B test, and iterate on retention strategies to improve customer lifetime value and reduce churn.
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