Product Manager, Audience and Measurement

LG Ad Solutions is a global leader in connected TV (CTV) and cross-screen advertising. We pride ourselves on delivering state-of-the-art advertising solutions that integrate seamlessly with today's ever-evolving digital media landscape.

The Opportunity

We are seeking an experienced Product Manager to join our Measurement and Reporting team, with a primary focus on measuring campaign delivery performance and optimizing targeting within the LG CTV ecosystem. This role sits within our core Product organization and will work closely with engineering, data science, analytics, ad operations and commercial teams to build robust measurement frameworks that validate campaign reach, frequency, and audience alignment. You'll be responsible for defining and executing product initiatives that enhance our ability to measure, report, and optimize campaign delivery against defined audience targets.

Responsibilities

• Designs, develops and manages measurement products that track and validate campaign delivery performance against target audience segments within the LG CTV ecosystem
• Serves as the central resource connecting data science, engineering, sales, and client success teams to build comprehensive measurement solutions that demonstrate campaign effectiveness and audience reach
• Drives the development of audience verification tools and delivery measurement methodologies that provide transparency into campaign performance against defined targeting parameters
• Collaborates with cross-functional teams to establish measurement standards, develop reporting frameworks, and analyze delivery data to ensure campaigns are reaching intended audiences
• Manages stakeholder relationships across internal teams and external partners, delivering clear measurement insights and performance reports that validate campaign delivery against audience targets
• Owns the product lifecycle for measurement and reporting tools, including metric definition, data pipeline management, and dashboard development for campaign delivery analysis
• Creates comprehensive product documentation including detailed PRDs (Product Requirements Documents), release notes, and user guides that clearly communicate measurement features, functionality, and implementation details
• Conducts analysis of campaign delivery patterns and audience reach within the LG CTV ecosystem to identify measurement gaps and opportunities for enhanced targeting validation
  
  

Requirements

• Minimum 2 years of product management experience, preferably in advertising technology, media measurement, or analytics platforms
• Strong analytical background with experience in campaign measurement, audience verification, and delivery performance analysis
• Demonstrated experience with CTV advertising measurement, audience targeting validation, or digital media campaign reporting
• Proven track record of stakeholder management and cross-functional collaboration in fast-paced, data-driven environments
• Excellent communication and presentation skills with ability to translate measurement data and delivery insights to diverse audiences
• Strong technical writing and documentation skills, with proven experience creating PRDs, release notes, and user guides for complex products
• Experience working with large datasets and familiarity with measurement tools, reporting platforms, and audience analytics
• Bachelor's degree in a relevant field such as Business, Marketing, Data Science, Statistics, or Engineering
• Ability to thrive in a dynamic, rapidly evolving industry with changing measurement requirements and tight reporting deadlines
  
  

Preferred

• Experience with connected TV measurement platforms, audience verification tools, or campaign delivery reporting systems
• Background in audience measurement, reach and frequency analysis, and campaign delivery validation
• Knowledge of privacy regulations and their impact on audience measurement and campaign delivery reporting
• Experience with measurement methodologies, statistical analysis, and audience verification techniques
• Familiarity with SQL, data visualization tools, or programming languages for measurement and reporting
• Previous experience in a client-facing role delivering measurement insights to advertising agencies and brands
• Understanding of the CTV advertising ecosystem and industry measurement standards for audience delivery and verification
  
  

LG Ad Solutions provides equal work opportunities to all team members and applicants, and it prohibits discrimination and harassment of any type on the basis of race, color, ethnicity, caste, religion, age, sex (including pregnancy), national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by our policies or federal, state, or local laws.

We want to ensure that our hiring process is accessible. If you need reasonable accommodation for any part of the application process because of a medical condition or disability, please send an email to careers@lgads.tv to let us know the nature of your request.

LG Ad Solutions is a global leader in connected TV (CTV) and cross-screen advertising. We pride ourselves on delivering state-of-the-art advertising solutions that integrate seamlessly with today's ever-evolving digital media landscape.