Marketing Program/Project Manager

Key Responsibilities: Project Management: Lead the planning, execution, and management of marketing programs and projects, ensuring alignment with business goals and timelines. Develop detailed project plans, including scope, objectives, deliverables, timelines, and resource allocation. Coordinate cross-functional teams to ensure seamless project execution, including creative, content, digital, etc. AI Integration: Utilize AI technologies to optimize marketing campaigns, including predictive analytics, personalization, and automation. Identify and implement AI-driven tools and platforms to enhance marketing effectiveness and efficiency. Stay abreast of AI trends and innovations to continuously improve marketing strategies and processes. Strategy and Planning: Collaborate with the marketing team to develop and refine marketing strategies, ensuring they are data-driven and aligned with overall business objectives. Conduct market research and analysis to identify opportunities and insights for program development. Create and manage marketing budgets, ensuring cost-effective allocation of resources. Performance Analysis: Monitor and analyze the performance of marketing programs using AI and analytics tools. Generate regular reports and dashboards to track key performance indicators (KPIs) and ROI. Provide actionable insights and recommendations for optimization based on data analysis. Stakeholder Management: Serve as the primary point of contact for all project stakeholders, providing regular updates and addressing any issues or concerns. Foster strong relationships with internal teams, external partners, and vendors to ensure successful program delivery. Communicate complex AI concepts and marketing strategies to non-technical stakeholders clearly and effectively.

Lenovo is a US$69 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere.