Marketing Manager – Premium & Flagship, MBG

Key Responsibilities Support the Marketing lead for premium and flagship smartphones in End to End Marketing Campaign Planning and execution. Media planning, execution and optimization for all product line on all relevant channels - Online, Offline IMC development for all relevant marketing campaigns including campaign strategy, positioning, tagline, ads and all relevant media assets across platforms. Develop and execute PR plans and influencer campaigns for relevant NPI campaigns. CRM and own media management for NPI campaigns (website, social platforms etc.) Develop and monitor campaign budgets, MR delivery, Partner asset delivery and co-marketing with alliance partners Management and coordination with all relevant internal (Finance, SCM, eCom, Product - India and global) and external stakeholders (Media agency, creative agency, PR agency, ecommerce partner) to enable timely and seamless campaign execution Drive and deliver on brand and marketing funnel metrics that enable and results in final sales metrics Collaborate with agencies and other vendor partners to ensure brand deliverables Skills Required 7+ years of marketing experience for consumer electronic products (Full time MBA degree is preferred) Very strong experience of marketing communication – digital. ATL experience would be good to have Strong experience of working with eCommerce marketplaces and retail Experience of product marketing, consumer research and PR a strong advantage Experience of managing CRM and own media is an advantage Strong communication skills Experience working with a team and delivering results in a fast-paced setting

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere.