DIGITAL MARKETING MANAGER

Role will involve Developing new initiatives and building B2C growth strategies across channels, organic and paid with a focus on optimizing conversions. Adding value to the business by analyzing large datasets (cross channel impact/attribution) and improving campaign effectiveness. Develop and deploy campaigns including Channel planning, budget management, creative development, tracking, reporting, optimization, and innovation. End-to-end execution of growth initiatives across channels (SEO, PPC, Content, Affiliates, Email, Video & Social media, etc.) in collaboration with Product, Engineering, Design, and Sales teams. JOB RESPONSIBILITIES: 1. Digital sales strategy development for different channels 2. Creation of separate strategies for each traffic source 3. Media plans and forecasts for future activities, including online and offline 4. Daily/weekly/monthly control of acquisition funnels and ads performance 5. Control and coordination of agencies and affiliate partners 6. Control and launching of projects with affiliate partners (including Preparing technical requirements for implementation postback or other tracking) 7. Handling of Google and Facebook - Full understanding of all settings of these marketing tools: specific targeting, preparing custom audience list, forecast, analysis. Different types of campaigns (CPC, CPL, CPM, etc) 8. Control and review of SMS and email content 9. Set up all pixels on websites for tracking performance (Google Tag Manager), website review, and optimization 10. Leading SEO projects, managing projects with related agencies. 11. Searching of new traffic sources and partners 12. Control of audience behavior on websites using Mouse Stats, Hotjar, Apps Flyer, Google Analytics, Firebase (advanced user)

AVENTUS GROUP IS A GROUP OF INNOVATIVE DIGITAL LOAN PROVIDERS LEADING THE FINANCIAL PROGRESS OF EUROPEAN AND ASIAN CLIENTS SINCE 2009. AVENTUS GROUP COMPANIES ARE SUCCESSFULLY RUNNING BUSINESSES IN 14 COUNTRIES. THEY ARE NOW LAUNCHING ITS DIGITAL LENDING OPERATIONS IN INDIA (WWW.LENDPLUS.IN). AVENTUS GROUP TEAM MAKES MEASURED CHOICES TO DRIVE SUSTAINABLE GROWTH AND PROFITABLE BUSINESS RESULTS FOR 13 YEARS IN A ROW. MORE THAN 1200 DEDICATED PROFESSIONALS MAKE A DIFFERENCE IN THE FINANCIAL FIELD BY RUNNING DIGITAL TRANSFORMATION AND DEVELOPING UNIQUE FINTECH PLATFORMS.