Northern Sales and Relationship Manager

Type: Full-Time (40 hr/week) | Location: Manchester (or within a 30 mile radius) |  Web: drinkinghelps.co.uk

Lemonaid Beverages is looking for a full-time sales and relationship superstar to help spread our social mission across the North of England. Are you an outgoing and extroverted self-starter with a can-do attitude and strong drive to score? Then do apply to join us on our mission to champion a brand that’s all about social change, passion, and creativity.

Since 2009, we’ve been on a mission to shake up the soft drinks market with Fairtrade, organic beverages that make a real difference. Every bottle sold contributes 5p to the Lemonaid & ChariTea Foundation, and together we’ve raised over £9 million to fund impactful social projects in our sourcing regions. Our goal is simple yet powerful: to inspire social change, one drink at a time. You can learn more about our journey and the Foundation’s work here. 

And it’s not just words - every year, we pack our bags and visit our growers and project partners, like the Heiveld Cooperative in South Africa, to see the impact first-hand.

What started as a small idea in Germany has grown into a global movement. Today, our team of 115 Lemonaiders spans six countries, and in the UK, a dozen of us are driving sales and marketing to new heights.

With fresh senior global leadership and a clear vision for the future, we’re entering an exciting phase of expansion. We’re focused on winning additional accounts and exploring new channels and formats - and we need the right person to join us on this journey.

YOUR ROLE

Your key responsibilities and what you’ll be doing

Win new business and drive growth

Your primary mission is to bring Lemonaid & ChariTea into new venues, from cafes and bars to restaurants, health food stores to night clubs. You’ll be introducing our brand and making a compelling case for why they should join our mission to create change, across the Midlands and North of England, covering all counties from Birmingham upwards, including the West and East Midlands, North West, Yorkshire, and the North East.

Face-to-face sales mastery

You’ll thrive in direct meetings with potential clients, using your persuasive energy and passion to secure partnerships. Every conversation is an opportunity to close a deal and expand our reach.

Craft and execute winning strategies

You’ll own and execute sales strategies to ensure we’re a leading presence, driving impact in your territory.

Develop and strengthen relationships

Building and nurturing strong connections with key customers will be central to your role, turning them into long-term ambassadors for Lemonaid & ChariTea.

Boost sales through stockists and distributors

Work closely with our wholesalers and their sales teams to maximise sales performance across every site.

Engage with culture and community

You’ll immerse yourself in local scenes—think design, music, and nightlife—to create authentic connections and initiate brand partnerships, together with our marketing team.

Make our brand stand out

From in-store promotions to eye-catching displays using upcycled bottles and creative point-of-sale materials, you’ll make sure everyone is talking about Lemonaid & ChariTea.

Be a true Lemonaider

Continuously learn, challenge yourself, and represent Lemonaid & ChariTea with pride and passion. Work hard, stay focused, and approach every challenge with a can-do attitude and a hunger to succeed.

ABOUT YOU

Now let’s talk about who you are

• You have a winning mindset: resilient, relentless, and driven by results.
• Based in or within 30 miles of Manchester, with a full clean UK driving license.
• Previous experience in FMCG? Great. But if not, your passion for winning and delivering results will stand out.
• A confident, skilled communicator with exceptional organisational abilities.
• Highly independent and self-motivated; you thrive in the field, excel without constant oversight, and are comfortable travelling 4-5 days per week to maximise opportunities.
• Self-starter who plans and delivers with precision.
• Enthusiastic, proactive, and brimming with entrepreneurial energy.
• You turn ‘no’ into opportunities and see every setback as a chance to grow and succeed.
• Adaptable and quick on your feet—you think strategically and act decisively.

WHAT WE OFFER

The perks of being a Lemonaider, changing the world one drink at a time

• A chance to work in a fast-growing global social enterprise with a strong mission to drive social change
• 26 - 30 days’ holiday a year, plus bank holidays
• A company car with private use
• A company pension scheme
• Private medical insurance and income protection insurance, incl. dental, optical & mental health support
• Regular team socials and project trips to our farming communities and project partners in the Global South
• The prospect of joining the Lemonaid & ChariTea Foundation’s advisory board, participating in the selection process of project partners and distribution of funds
• Cycle2Work Scheme
• As many delicious iced teas and soft drinks as you can carry home

COMPENSATION DETAILS

Competitive salary based on experience, with performance-based bonuses.

HOW TO APPLY

This is a rolling application process, meaning we’re reviewing applications as they come in and will move forward with strong candidates immediately. If you’re excited about this opportunity, don’t wait—apply now to be considered. The position will remain open until we find the right person, so early applications are encouraged!

If you’re ready to make a difference and drive growth with Lemonaid & ChariTea, we can’t wait to hear from you. Please click Apply and complete a short questionnaire.