Regional Director, LEGO and/or LEGOLAND Discovery Centers (LDCs)

What you'll bring to the team:

Role Summary

The Regional Director is responsible for setting and delivering the strategic direction for LEGO® and/or LEGOLAND® Discovery Centers (LDCs) within the assigned region. The role provides leadership across commercial performance, operational excellence, brand consistency, people engagement, and regulatory compliance.

This position drives integration of strategy, culture, policies, and systems to ensure sustainable financial performance, exceptional guest experience, and long-term growth aligned with global, national, and local objectives.

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Key Accountabilities

Regional Strategy & Commercial Performance

• Develop and deliver the regional business plan in partnership with senior stakeholders to achieve shared strategic objectives.

• Deliver annual budgeted financial targets, ensuring disciplined cost control and revenue optimization.

• Define and implement strategies to improve profitability, drive brand consistency, and embed best practice across all commercial areas.

• Lead regional planning for EBITDA growth, including five-year plans and cost-efficiency initiatives.

• Maximize visitor volume, revenue per capita (RPC), and spend per head across Retail, Food & Beverage, and commercial partners.

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Operational Leadership

• Provide oversight and direction of day-to-day regional operations to ensure safe, efficient, and high-quality delivery.

• Monitor guest feedback and performance metrics to consistently meet and exceed customer satisfaction targets.

• Ensure full compliance with all licensing, regulatory, health & safety, and local statutory requirements.

• Set and manage regional capital expenditure budgets, ensuring projects are delivered on time, within budget, and to agreed return on investment.

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Brand, Marketing & Growth

• Ensure alignment and coordination between marketing and operations to maximize commercial and brand impact.

• Maintain strict adherence to brand standards, identities, and propositions across all communications and guest touchpoints.

• Collaborate with Marketing to drive innovation, sustain competitive advantage, and support regional growth strategies.

• Leverage market insight data to inform volume strategy, pricing, and promotional opportunities.

• Identify and execute cross-promotional and geographical synergies across attractions and operating divisions.

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Leadership & People Management

• Build, lead, and retain high-performing leadership teams, fostering a strong culture of accountability, engagement, and development.

• Act as a role model and ambassador for company values, ensuring alignment with corporate strategy and behaviors.

• Partner with General Managers and HR to identify, develop, and retain talent, including robust succession planning for critical roles.

• Coach and develop direct reports to strengthen strategic, financial, and operational capability.

• Promote collaboration, knowledge sharing, and best-practice exchange across regions and functions.

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Business Impact & Results

• Deliver annual regional EBITDA in line with approved budgets.

• Drive sustainable revenue growth aligned with long-term strategic plans.

• Achieve and maintain customer satisfaction KPIs across all departments.

• Ensure effective cost management while enabling growth and operational flexibility.

• Oversee capital investment decisions to address urgent operational needs and deliver strong returns.

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Decision-Making & Autonomy

• Accountable for regional capital expenditure execution following budget approval.

• Authorized to allocate expenditure to drive visitor growth, enhance guest experience, or mitigate health & safety risks within agreed limits.

• Provide regular, transparent updates to the Line Manager on key decisions, actions, and performance outcomes.

• Empower and guide direct reports in resolving operational issues and supporting longer-term business planning.

 

Qualifications & Experience:

Experience, Knowledge & Skills

• Significant senior leadership experience within Merlin or a comparable multi-site, consumer-facing organization.

• Deep understanding of Merlin brands, values, strategy, and operational standards.

• Proven experience leading complex change and transformation initiatives.

• Strong commercial acumen with experience in budgeting, forecasting, and financial performance management.

• Excellent analytical, communication, and stakeholder-management skills.

• Demonstrated ability to lead diverse teams and operate effectively in culturally diverse environments.

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Leadership Behaviors

• Soulfully Curious: Actively seek knowledge, embrace diverse perspectives, and remain open to learning.

• Results Focused: Set clear goals, take accountability, and deliver outcomes through disciplined execution.

• Extraordinary Teammate: Collaborate proactively, share best practices, and contribute to enterprise success.

• Develops People: Coach, mentor, and invest in the growth and progression of others.

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Health, Safety & Compliance

• Ensure full compliance with Group Health, Safety, and Security policies and legal requirements.

• Maintain effective risk management, incident reporting, and safety culture across all sites.

• Take full accountability for health, safety, and security performance within the regional remit.

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Working Conditions & Travel

• Based within commutable distance of an LDC attraction.

• Regular regional travel required (approximately 50%).

• Flexible working hours, including evenings, weekends, and holidays, as required to support operations.

Benefits:

Your Adventure Awaits! 🌟🌍

 

At Merlin Entertainments North America, we believe in not just rewarding your work but enhancing your journey with an exhilarating array of benefits that go beyond the ordinary. Get ready for a ride of a lifetime as we unveil the extraordinary perks waiting for you!

 

🚀 Your Benefits Odyssey Begins Here:

 

💰 Competitive Salary:

• Brace yourself for a salary that not only recognizes your talents but propels you to new heights.

🏝️ Generous PTO:

• Time off is your passport to recharge. Enjoy a generous PTO policy to explore, relax, and rejuvenate.

👩‍⚕️ Affordable Health Plans:

• Dive into the comfort of affordable medical, vision, and dental plans that prioritize your well-being.

🌍 Global Access Pass:

• Picture this – free entry to all Merlin attractions worldwide! Your golden ticket extends to family and friends, unlocking a world of wonder.

🛡️ Secure Your Future:

• Safeguard your legacy with company-paid life insurance – because we care about your peace of mind.

 

🌐 Continued Growth:

• Joining Merlin isn't just a job; it's a thrilling expedition. Expect continuous growth in an exciting, global organization that values your journey.

 

 

 

 

 

Pay Range: Compensation between USD $132,000.00/Yr.-USD $156,000.00/Yr.

LEGOLAND is the ultimate indoor LEGO experience full of amazing play, creativity & fun designed for families with kids aged 3-10.