Play Ideation & Story Innovation Internships

Play Ideation & Story Innovation Internships: Are You an Aspiring Ideator or Storyteller Looking to Discover New Play? Join the LEGO® Group's Creative Play Lab for a Paid Internship at our Head Quarters in Billund, Denmark! If you have an unquenchable passion for exploring new play opportunities through early-stage ideation, concept development and prototyping then you could be one of the talented students joining our Play Discovery department in the Ideation or Story Innovation teams this year! Start date: Monday 2nd February 2026 Length: Initially this internship is intended to last for 5 months (up until Tuesday 30th June 2026) however we can accommodate longer internships if the intern and the team they join both think it's the right fit. About us: Creative Play Lab (CPL) is at the heart of new product innovations at the LEGO Group. We experiment with emerging technologies, tinker with new tools, band together with new brands and integrate new inventions into the LEGO system of play to create the toys of tomorrow's world. As an Ideation or Story Innovation Intern in the Play Discovery department you will be integrated into the teams that invent new concepts to cater for newly identified play needs and develop those ideas into testable play-prototypes. About the Internship: The Play Ideation & Story Innovation Internships will immerse you in the world of Play Discovery at the LEGO Group where playfulness and curiosity drive everything we do. You will be exposed to the complex, creative and chaotic world of radical innovation with ever-evolving briefs, frequent pivoting of priorities and lots of experimentation. There are a lot of unknowns when discovering new Play and we rely on our interns to inject infectious energy, fresh ideas and unique perspectives into our teams. You'll spend your time jumping between your own personal projects, your team's capability initiatives and our bigger 'Innovation Missions' where we work cross-functionally to explore new ideas together. Every day is different here and you'll need to be comfortable hopping quickly from one task to another all while honing your skills as an ideator or storyteller and learning how we leverage those capabilities within the Creative Play Lab to discover new play and drive innovations forward. You'll be mentored by world leading experts in play, ideation and storytelling where your unending curiosity will be your greatest asset. Meet the teams: As a part of the internship application, you will select one of our Play Discovery capability teams to join: Play Ideation: This team works to support others in creating and curating ideas and concepts. They turn 'what if?' into 'what's next?' by bringing frameworks, tools and unique approaches and perspectives to spark others to reach their full potential when ideating. Story Innovation: This team leverages the power of storytelling to help craft new worlds, characters and playable logic around our newest innovations. They develop the narrative and world building that new ideas will sit within to package up our latest innovations into story driven experiences.

Creative Play Lab (CPL) is at the heart of new product innovations at the LEGO Group. We experiment with emerging technologies, tinker with new tools, band together with new brands and integrate new inventions into the LEGO system of play to create the toys of tomorrow's world.