B2C Experimentation Specialist — Audience & Channel

Legion Health has a strong pull from online directories, but we don't yet know who exactly converts best or which channels can scale. In X weeks, you will run rapid experiments that answer: ICP Clarity – Which micro‑segments of insured individuals convert fastest and cheapest? Channel Viability – Which growth channels will still matter when we 3× ARR? Your findings will decide where we invest marketing dollars and how we message our product moving forward. 1. Audience & ICP Discovery Launch micro‑budget ad probes on Meta (Facebook/Instagram) and Google Search/Display. Isolate high‑intent personas by age, condition (e.g., ADHD vs. anxiety), insurance, city, and message. Understand, at a granular level, who converts at the highest rate. Deliver quantified market‑size estimates and segment‑level CAC, CTR, and landing‑page‑CVR benchmarks. Produce a refined Ideal Customer Profile deck and messaging framework that the founders can weaponize in future campaigns. 2. Channel Discovery & Testing Design a sprint roadmap that touches as many major growth levers as possible: Paid search / AI search / organic search surfaces Paid social (Meta, TikTok, YouTube, etc.) Influencer micro‑campaigns (psychiatry YouTubers, mental‑health TikTokers, MD creators) Directories (Zocdoc, insurer portals) Organic social pilots Referral hooks (B2B PCP outreach, C2C paid incentives) Ship a minimum‑viable test for each channel: instrument pixels, UTMs, and event triggers. Track real‑time CAC, payback proxy, and engagement signals (CTR > 4 %, landing‑page CVR, quiz completions). Kill or double budgets based on marginal CAC; document why each channel stays or dies. End with a ranked channel matrix: scalability score, cost efficiency, and next‑step experiments. 3. Measurement & Reporting Stand up a lightweight dashboard (GA4 or PostHog) showing spend, CAC, CTR/CVR, and first‑visit‑to‑booking rates. Send a crisp weekly memo: tests launched, costs, winners/losers, next week's plan. Deliver a final hand‑off report and roadmap that the team can execute without you.

Legion Health is on a mission to deliver the best psychiatric care in the world—and to do it at scale. We're building a full-stack AI-native psychiatry network—our clinicians provide high-quality care directly to patients, and AI agents automate all parts of our care operations (e.g., scheduling, risk analysis, billing, etc.). Our vision? A patient experience that's 10X better, more affordable, and higher-margin than ever before. Today, we're turning weeks-long wait times into same-day appointments, crafting seamless digital experiences in a broken healthcare system, and scaling a company that patients genuinely trust.