About the role
We are seeking a creative and strategic Social Media Manager to elevate TechNadu's online presence. You will be responsible for developing and implementing effective social media strategies that align with our brand voice, engage our audience, and drive traffic to our platform. This role requires a deep understanding of the tech industry, exceptional communication skills, creativity and a proven track record in social media management.
Key Responsibilities:
- Strategy Development: Design and execute comprehensive social media strategies to increase brand awareness, engagement, and organic website traffic.
- Content Creation: Collaborate with our editorial team to produce and curate compelling, shareable content tailored for TechNadu's social media platforms, including LinkedIn, Instagram, Threads, Bluesky, Facebook, X, and YouTube.
- Designing & Visual Content: Utilize design tools to create visually appealing graphics, infographics, reels/shorts and promotional materials for social media posts and campaigns
- Campaigns: Develop and execute social media campaigns, define key performance indicators (KPIs) and KRAs to measure success, and continuously monitor and analyze campaign performance to optimize strategy and engagement.
- Community Engagement: Monitor and respond to audience interactions, fostering a vibrant and engaged online community. Strategically guide social media audiences toward newsletter subscriptions, nurturing them into a loyal and engaged readership.
- Analytics and Reporting: Utilize social media analytics tools to track performance, generate insights, and adjust strategies accordingly. Prepare weekly, monthly, and quarterly performance reports on social engagement and program ROI as required.
- SEO & Content Optimization: Monitor SEO and user engagement metrics, providing data-driven recommendations to optimize content for better reach and impact.
- Trend Monitoring: Stay up-to-date of industry trends, platform updates, and emerging technologies to ensure TechNadu remains at the forefront of digital media.
- Communication Liaison: Function as a vital link between management and the operations team, ensuring that social media strategies are seamlessly integrated with business objectives and operational execution.
About the company
Leaprove Media LLP is an Indian and international team of tech enthusiasts and passionate writers building a digital bridge between today's technology and consumers. We cater to an ever-growing number of visitors who rely on us for up-to-date information regarding consumer tech through our platform, TechNadu (www.technadu.com).