Senior Director of Product

*This is a remote opportunity open to those located in, and legally eligible to work in, Canada. We do have an office located in Victoria, BC for those located here and interested in a hybrid opportunity*

Part of the Redbrick portfolio of companies, Leadpages is a complete lead generation platform that helps small businesses, marketing teams, and digital marketers find new customers and close sales online. Leadpages’ no-code website builder, AI Engine, and full suite of digital marketing tools give growing businesses everything they need to collect leads. Leveraging eleven years of conversion data and industry expertise, Leadpages recently launched performance marketing services to offer its customers a hands-off marketing solution. Distinguished by best-in-class support, Leadpages is a three-time Inc. 500 company. Leadpages is a Certified B Corporation as part of the Redbrick portfolio. Redbrick has been named one of Canada’s Top Small and Medium Employers for six consecutive years and is among 2025’s Top 100 Employers in BC.

One thing that our team members say they value most is our fun and truly “people-first” culture. Ours is a place where you’re given the autonomy to do your best work, from home or in the office, with the tools and support you need to do so. We cheerlead your goals and accomplishments and are invested in your future.

Here are some of the things our team loves most about working at Leadpages:

• Highly competitive salary
• Attractive vacation, healthcare & benefits, including generous RRSP matching
• Monthly fitness reimbursements to support a healthy and active lifestyle
• State-of-the-art and centrally located office
• Flexible work hours and options to work remotely
• High-end hardware and equipment — in office and at home
• Autonomy and freedom to do your best work on your own terms
• Opportunities to learn and grow through professional development support, funding, and mentorship
• Internal mobility: opportunities to work with various products and teams across the Redbrick portfolio of companies

“Leadpages has provided me with the opportunity to learn new skills and find effective ways to apply my existing skill set to a new role. Each day is different, and I’m lucky to work with supportive colleagues all across North America and customers all over the world!”

–Jake, Senior Technical Support Specialist

What it means to be Senior Director of Product

We get it, you want to know what you’re signing up for before you apply, right? This is what you need to know.

Leadpages is looking for a Senior Director of Product to lead our growing product team and ensure strong execution on high-impact product initiatives. This is a hands-on leadership role where you’ll oversee one Director and two Product Managers, helping guide the team toward delivering customer-centric solutions that align with business goals. You’ll work closely with cross-functional teams including Engineering, Design, Marketing, and RevOps to bring new features to life, refine the user experience, and drive adoption.

We’re seeking a leader who is just as comfortable building roadmaps as they are helping unblock teams day-to-day. Someone who thrives on turning strategy into execution—and who knows how to balance iteration with long-term vision.

You will be responsible for:

Team Leadership & Development

• Lead, mentor, and support a team of one Product Director and two Product Managers.
• Provide coaching and clear direction on scope, prioritization, and stakeholder alignment.
• Foster a culture of ownership, learning, and customer empathy.

Execution & Roadmapping

• Own the planning and delivery of product initiatives, translating company strategy into actionable roadmaps.
• Collaborate with Engineering and Design on discovery, planning, and agile delivery.
• Monitor execution progress, unblock issues, and ensure delivery quality.

Customer & Market Insight

• Stay close to customer pain points and usage patterns—through research, support tickets, and analytics.
• Translate insights into product improvements that enhance conversion, engagement, and retention.
• Monitor the competitive landscape and ensure product positioning stays differentiated.

Cross-Functional Collaboration

• Partner with Revenue Operations and Marketing to support go-to-market initiatives and product launches.
• Ensure alignment across stakeholders to maintain momentum and clarity.
• Coordinate with the VP of Product on broader vision and quarterly prioritization.

Product Analytics & Outcomes

• Define and track KPIs for product features and team performance.
• Leverage usage data and experiments to validate hypotheses and iterate quickly.
• Drive measurable business impact through thoughtful, data-informed execution.

After 1 week

• You will have completed your onboarding process and met with key members of the leadership, engineering, design, marketing, and sales teams.
• You will have familiarized yourself with Leadpages’ products, services, key features, and the current product roadmap.
• You will have reviewed current product strategies, team structures, and success metrics.
• You will have begun building relationships with your direct reports (Director and PMs) and started to understand our customer segments and user personas.

After 1 month

• You will have conducted a tactical analysis of the product portfolio and identified gaps or areas of improvement.
• You will have reviewed user feedback, support trends, and product usage data to surface immediate customer pain points.
• You will have met with key customers and internal stakeholders to validate early insights.
• You will have identified 1–2 potential quick-win opportunities for improvement and aligned with Engineering/Design on scoping.
• You will have begun optimizing internal team processes such as backlog grooming, sprint planning, or documentation standards.

After 6 months

• You will have delivered at least one meaningful product improvement or quick win to demonstrate execution velocity.
• You will have presented a tactical roadmap for your area of responsibility aligned with broader company objectives.
• You will have improved product development workflows in collaboration with your Director and PMs.
• You will have defined key performance indicators (KPIs) to track product and team success.
• You will have established strong operating rhythms across your pod(s) and cross-functional partners.
• You will have contributed to building a high-performance, customer-first culture within the product team.

What we would like to see in you

Every Redbricker has three things in common: We’re curious, passionate, and good-humoured. We try our best to balance hard work with good, old-fashioned fun. As a Senior Director of Product at Leadpages, there are extra specialties we’re on the lookout for:

• 8+ years of product management experience, including 3+ years in people leadership.
• Proven ability to manage and grow a high-performing product team.
• Strong experience in SaaS, preferably in MarTech or conversion-focused platforms.
• Comfortable working across the entire product lifecycle—from discovery to launch and iteration.
• Deep customer empathy and a bias for execution.
• Strong communication and collaboration skills across technical and non-technical teams.
• Experience working in agile environments and leading cross-functional pods.
• Familiarity with AI/ML product features and data-informed design is a strong plus.

Redbrick and Leadpages are committed to creating a diverse environment where everyone can be their true authentic selves. We value all differences as they are essential for a thriving, happy, and productive workplace. If you’d like to join us and help build a disruptive company where we are all proud to belong, here are the next steps to becoming the next Senior Director of Product at Leadpages:

1. Apply with your cover letter and resume.
2. Take this opportunity to tell us your story and why you’d be a good fit for our team.

Be sure to follow us on LinkedIn and Instagram for all that’s happening at Leadpages.

If you need accommodations during the hiring process, please reach out to us at accommodation.request@rdbrck.com. We’re here to support your success.

Redbrick and Leadpages are headquartered on the traditional Coast Salish territory, and we respectfully acknowledge the Lekwungen and W̱SÁNEĆ People of this region. With gratitude, we live, work, and care for this beautiful land.