Novel Jewels (Aditya Birla Group)
Website:
indriya.com
Job details:
Role – Inviting Applications only from Jewelry industry
The role is based at Mumbai and reporting to the Head Merch. & Sourcing
Business Context and Opportunities
A global conglomerate, the Aditya Birla Group is in the League of Fortune 500. Anchored by an extraordinary force of over 150,000 employees belonging to 100 nationalities, the Group is built on a strong foundation of stakeholder value creation. Backed by seven decades of responsible business practices, the Group operates leading businesses across metals, chemicals, textiles, cement, financial services, fashion retail, telecom, and renewable energy, with over 50% of revenues generated from international operations.
The group expanded its Retail Footprint, leveraging the trust and synergy built over the years in luxury retail by launching its Jewellery brand Indriya, in June 2024.
India’s jewellery market is at an exciting inflection point. For decades, jewellery has largely been associated with weddings, family occasions, inheritance and long-term value. A new generation is now expanding what jewellery can mean. For Gen Z and young consumers, jewellery is increasingly about self-expression, identity, mood, styling, gifting and everyday confidence. It is no longer reserved only for milestone moments. It is becoming part of how young people show up each day, at college, at work, at a café, at a concert, on social media and in the moments that define their personal style.
Project Tiara is our attempt to build a distinctly new-age jewellery brand for this generation.
The brand is currently in its conceptualisation stage as a separate and independent business under the legal entity Novel Jewels (the creators of Indriya), backed by the trust, ambition and scale of the Aditya Birla Group.
The Core Idea
Project Tiara is a jewellery brand will speak to young consumers who want jewellery that is stylish, affordable, versatile and relevant to their lives. It will focus on everyday wear, trend-responsive drops and pieces that can be worn, stacked, layered, mixed, matched and made personal.
Where the Brand Will Play
Project Tiara is being imagined for the fast-growing daily wear and self-purchase jewellery space. This is a large, under-branded opportunity in India, where young consumers are actively looking for jewellery that feels more current, more expressive and more accessible than traditional fine jewellery.
The brand will likely operate across digital-first channels, selective physical experiences, pop-ups and omni-channel journeys. It will be designed for a consumer who discovers on Instagram, engages through content, browses online, walks into stores and expects a seamless experience across all touchpoints.
How We Aim to Differentiate
Project Tiara will be different from traditional jewellery brands in both product and personality.
This brand will not simply sell jewellery. It will create a new buying behaviour, where jewellery becomes part of everyday identity, styling and self-expression.
Why This Is Exciting
Project Tiara gives us the opportunity to build a brand from the ground up: the consumer lens, product strategy, design system, brand voice, digital ecosystem, supply chain model, retail experience and growth engine.
It will also serve as an innovation sandbox for Novel Jewels, allowing us to experiment with new designs, faster drops, creator collaborations, digital storytelling, consumer communities and more agile ways of building a jewellery brand.
The 3 to 5 Year Ambition
Over the next 3 to 5 years, the ambition is to build Project Tiara into a meaningful, scalable, national Gen Z jewellery brand. The plan is to create a strong digital-first foundation, build repeat-led consumer behaviour, expand through selective offline formats and create a brand that young India sees as expressive, aspirational and accessible.
Project Tiara will also help Novel Jewels engage consumers early in their jewellery journey, creating a long-term relationship that can grow with them as their life stage, income and jewellery needs evolve.
Why Join Us
This is a rare opportunity to be part of a founding team for a new consumer brand within one of India’s most respected business groups. The team will have the chance to shape the brand’s identity, product language, consumer experience, content engine, commercial model and growth journey from the very beginning.
We are looking for people who are entrepreneurial, consumer-obsessed, culturally aware, digitally fluent and excited by the idea of building something that can redefine how young India experiences jewellery.
Project Tiara is not just a new brand. It is a chance to reimagine jewellery for a new generation.
Position Purpose and Summary: Key responsibilities
As the Lead for Sourcing, you will be responsible for architectural design and executing the sourcing strategy for all jewellery categories. This pivotal role involves the end-to-end management of our vendor ecosystem, from identification and onboarding to performance management and enhancement. You will be instrumental in ensuring a resilient and efficient supply chain that delivers high-quality products at the right cost and time. Collaborating closely with internal cross-functional teams and external partners, your success will be measured by your ability to drive cost efficiencies, optimize lead times, ensure 100% delivery alignment and secure a competitive advantage through a robust and innovative vendor base.
Essential Duties and Responsibilities:
- Implement Sourcing Strategies and Vendor Management:
- Strategic vendor partnering through quarterly engagement and review along with key stake holders
- Build a strategic sourcing framework for all categories of jewellery aligning to vendors capability to create specialized vendor partnerships.
- Lead the scouting, evaluation, and onboarding process for new vendors to create a diverse and capable vendor bank.
- Conduct thorough market analysis and competitor visits to stay abreast of the latest manufacturing trends, technologies, and pricing benchmarks.
- Spearhead negotiations with vendor partners to secure favorable terms, ensuring optimal cost, quality, and delivery standards.
- Performance and Cost Management:
- Establish and manage Key Performance Indicators (KPIs) for vendors, focusing on On-Time-In-Full (OTIF) delivery, quality adherence, and cost-effectiveness.
- Drive initiatives to reduce lead times and in-house processing days to improve overall supply chain efficiency.
- Conduct regular vendor performance reviews to ensure alignment with service level agreements (SLAs) and foster continuous improvement.
- Analyze and manage procurement costs, calculating the total cost of ownership to identify and implement cost-saving opportunities.
- Product Development and Capability Enhancement:
- Collaborate with NPD, Merchandising and Design teams to manage the prototype development process with vendors, ensuring design integrity and manufacturability.
- Identify and cultivate vendors with new or specialized capabilities to support product innovation and category expansion.
- Manage peak season capacity, ensuring uninterrupted supply during high-demand periods.
- Oversee the replenishment process, ensuring 100% alignment on order deliveries
- Stakeholder Collaboration and Relationship Management:
- Serve as the primary liaison between the company and external vendor partners, fostering strong, long-term, and mutually beneficial relationships.
- Work in close partnership with internal teams, including Supply Chain Management (SCM), Quality Assurance, and Merchandising, to ensure seamless execution of sourcing activities.
- Effectively manage relationships with third-party service providers to support the sourcing function.
Critical Competencies for Success:
- Negotiation & Influence: Superior negotiation and influencing skills to manage complex relationships with both internal and external stakeholders effectively.
- Analytical Acumen: Proficient in cost analysis, performance metric tracking, and data-driven decision-making to optimize sourcing operations.
- Stakeholder Management: Excellent ability to build and maintain strong, collaborative relationships with a diverse range of partners and internal teams.
- Jewellery Industry Expertise: Deep understanding of jewellery manufacturing processes, market trends, category nuances, and new product development cycles.
Person Profile
- Essential Qualifications:
- Bachelor's degree in a business-related field.
- 10+ years of proven experience in a sourcing or vendor management role within a leading jewellery organization. Knowledge about Jewellery Mfg., Diamonds, Precious Stones, Trends, Category Know How and NPD.
- Demonstrated experience leading a sourcing function, including team management, mentoring, and development.
- Strong background in all facets of sourcing, including vendor evaluation, negotiation, and performance management.
- Excellent networking and interpersonal skills.
- Preferred Qualifications:
- An engineering graduate
- A postgraduate degree or MBA.
- Certification from any reputed school of Gemology (e.g. GIA Graduate Diamonds)
- In-depth knowledge of jewellery manufacturing and quality standards.
- Experience working with Enterprise Resource Planning (ERP) systems for procurement and vendor management.
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