Chartered Institute of Personnel Management (CIPM).
Website:
cipmlk.org
Job details:
Company Description
The Chartered Institute of Personnel Management (CIPM) Sri Lanka, originally founded in 1959 as the Institute of Personnel Management, is the pioneering authority in the field of Human Resource Management (HRM) in Sri Lanka. Incorporated by an Act of Parliament in 1976, the Institute is affiliated with the Asia Pacific Federation of Human Resource Management and the World Federation of People Management Associations. CIPM is recognized for setting trends and excellence in the HRM profession. The Institute is committed to building HRM capabilities and shaping the future of HR practices on a global scale.
Role Description
This is a contract, on-site role for a Lead Paid Media Strategist – FB & Google Ads based in Hyderabad. The strategist will be responsible for planning and executing paid media campaigns on platforms such as Facebook and Google Ads to achieve marketing objectives. Responsibilities also include analyzing campaign performance using web analytics, optimizing budgets, developing data-driven media strategies, and collaborating with marketing teams to align with broader digital strategies. The role requires staying updated on platform trends and ensuring compliance with best practices for maximum effectiveness.
Qualifications
- Proficiency in Media Planning and Media Strategy
- Experience with Digital Strategy and Marketing
- Strong knowledge of Web Analytics for campaign tracking and optimization
- Ability to analyze data and generate actionable insights to drive performance
- Exceptional problem-solving skills and the ability to adapt to market trends
- Proficiency with marketing tools such as Google Ads, Facebook Business Manager, and other PPC platforms
- Strong communication and collaboration skills, with a track record of working cross-functionally
- Bachelor's degree in Marketing, Business, Communications, or a related field is preferred
- Previous experience in paid media management or digital strategy is a plus
Project Information
Duration: 6 months
Project Budget: $500,000 - $700,000 USD
Monthly Fixed Salary: $1,500 - $2,500 USD
Bonus: Attractive performance-based commission
Candidate Requirements
Proficient in Google Ads and paid media channels
Ability to effectively manage large budgets
Experience in scaling and optimizing campaigns in international markets
Clear and proactive communication skills
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