Website:
blackpiano.co.uk
Job details:
Why this role exists
Most paid media teams in 2026 are doing the same job they were doing in 2018: chasing last-click ROAS inside whichever platform is loudest that quarter. More keywords, more creative, more channels, more dashboards arguing with each other. Activity confused with progress.
Our client has stopped working that way. They lead with IntentOS — their proprietary Market Map of customer intent across a client's category — and let channel strategy follow the intent. Paid media is where that thinking shows up fastest in-market and where the feedback loop is tightest. It is the channel set with the most leverage on Share of Intent, and the one where Decision Velocity (time from insight to live spend) is most measurable.
This role exists to own that. To turn live Market Map intelligence into paid campaigns that capture obtainable intent, defend Future Share of Intent, and ladder up to Future Share of Market — across Google, Meta, LinkedIn, TikTok, X, programmatic, and the emerging AI-search surfaces (AI Overviews, ChatGPT search, Perplexity).
The shift in one line: from “run more campaigns” to “decide better, earlier, with shared truth.”
Smarter marketing. Not more.
What you will actually do
Run Intent OS-led media strategy for our biggest clients
- Read the Market Map for each client every reporting cycle. Identify where customer intent is rising, where competitors are dominant, where we’re winning, and where we’re absent.
- Translate those intent pockets into a prioritised paid media plan, expressed against the three IntentOS metrics: Share of Intent, Future Share of Intent, Future Share of Market.
- Be opinionated. Recommend one growth bet per client per quarter and name the runners-up briefly. Three equally-weighted options is a failure state.
- Translate the strategic frame into channel allocation, not the other way around. The intent stage and SERP/feed mix tells you the channel, not the client’s preferred platform.
Build, Launch and optimise campaigns across the full paid stack.
- Google Ads — Search, Performance Max, Demand Gen, Shopping, YouTube. Confident with smart bidding, value-based bidding, audience signals, and AI-driven campaign types.
- Meta — Advantage+ Shopping, Advantage+ Audience, Lead Ads, retargeting. Comfortable with the post-iOS measurement reality.
- LinkedIn — for B2B and HNW client work, including W1M-style wealth audiences. ABM, document ads, thought-leader ads.
- TikTok and X — where audience and intent justify them, with a clear test-and-learn discipline rather than reflex spend.
- Programmatic and CTV — through partners where scale demands it.
- Emerging AI-search surfaces — track and, where buyable, plan against AI Overviews, ChatGPT search, Perplexity and similar. This is where intent is shifting fastest.
Shorten Decision Velocity
- Decision Velocity is the time from insight surfacing in IntentOS to action being live in-market. We measure it. You will own bringing it down on your accounts.
- Log every paid recommendation as an IntentOS Task. Status moves suggested → accepted → in progress → complete in-platform.
- Move from “we spotted a shift” to “new ad group live” in days, not weeks.
- Use AI to draft first-pass copy, audiences, structures — then apply human judgement before anything ships. AI-enabled delivery with human oversight at every gate.
Measure what actually matters
- Strategic level: Share of Intent, Future Share of Intent, Future Share of Market. These are the only metrics that go to a CMO.
- Campaign level: ROAS, CPA, incremental conversion lift, qualified pipeline, brand search lift. Last-click is a diagnostic tool, not a verdict.
- Push beyond platform-reported numbers: MMM, incrementality testing, GA4 with server-side tagging, first-party data activation, lift studies.
- Configure and audit tracking properly. Work with our data analyst on GA4, GTM (client- and server-side), CAPI, Enhanced Conversions, consent mode v2, Funnel.io.
Lead, coach, hire
- Manage and mentor more junior paid media team members. Quality-check work. Set the bar for what “good” looks like at Organic.
- Build the culture: direct, customer-intent-first, opinionated, evidence-led, allergic to corporate language.
- Help grow the team thoughtfully — better hires beat more hires, every time.
Win and grow accounts
- Support new business with pitches and proposals — you’ll be co-presenting alongside the IntentOS demo, not bolted on at the end.
- Write thought leadership: blogs, talks, webinars. The Organic point of view on paid media in the IntentOS era is a competitive asset, not a side project.
- Lead client calls and QBRs. Be the person who can connect a media spend decision back to a Market Map shift in plain English.
Operate inside our delivery model
- Organic runs four delivery models. You’ll know which one each client is in and adjust accordingly.
- Guided Delivery — client team executes, we steer.
- Managed Delivery — our delivery lead runs it, in 2-week sprints.
- Execution — we run end-to-end.
- Transformation — client building in-house capability with IntentOS embedded.
How we’ll measure you
Client outcomes
- Movement on Share of Intent and Future Share of Intent for your accounts.
- Campaign-level performance against agreed targets (ROAS / CPA / qualified pipeline / incrementality).
- Retention and growth of accounts under your lead.
Decision Velocity
- Median time from IntentOS recommendation accepted to campaign live.
- Number of IntentOS Tasks completed per account per quarter.
Team and craft
- Quality of work shipped by your team (peer-reviewed and client-rated).
- Coaching impact — visible progression of people you manage.
- Contribution to thought leadership and new business.
Who you are
Must-haves
- Four years or more managing significant paid media budgets across at least three of: Google Ads, Meta, LinkedIn, TikTok, programmatic, Google Shopping.
- Track record of high-performance campaigns where you can show the strategic frame, not just the final numbers.
- Up-to-date knowledge of Google Ads in 2026 — Performance Max, Demand Gen, value-based bidding, AI-led campaign types, Enhanced Conversions, consent mode v2.
- Strong analytical skills. You can read GA4, build a Looker Studio view, and spot when platform-reported ROAS is lying to you.
- Commercial instinct. You understand that the goal is client growth, not media spend volume.
- First-class written communication. Plain, direct, no corporate language, no jargon-as-decoration. Strong grammar. Strong client presence.
- Comfort with AI as a working tool — for drafts, analysis, brief generation — with the judgement to know when to override it.
Strongly desirable
- Worked with or alongside an intent-led or category-first marketing framework. IntentOS experience is a bonus; willingness to become fluent fast is non-negotiable.
- Hands-on with server-side GTM, CAPI, first-party data activation, MMM or incrementality testing.
- Funnel.io, Supermetrics or equivalent for warehousing reporting data.
- Experience across both performance-led DTC / e-commerce and considered-purchase B2B or financial services. Organic’s client mix spans both.
How you work
- Customer-intent first. You don’t lead with channel reflex (“let’s try TikTok”); you lead with where intent is and where the brand can win.
- Opinionated. You’ll recommend one bet and defend it, not present three options and let the client pick.
- Human-in-the-loop. You use AI to move faster, not to remove judgement. You pause at the right moments.
- Honest about gaps. If the data isn’t there or the tracking is broken, you say so. Silent failure is the worst failure mode.
What IntentOS gives you (and what we’ll expect you to use)
- Most agencies pitch “strategy.” We pitch a live, queryable Market Map of customer intent and a decisioning framework on top of it. As Paid Media Lead, you’ll have direct access to IntentOS in your day-to-day work.
Strategic Clarity
- One view of where customer demand lives in the client’s category, who’s winning it, and where it’s shifting.
- Brand context, persona profiles, competitor sets and tone-of-voice guidelines pulled live — so your media briefs and ad copy are grounded in actual brand truth, not a slide from 2022.
Align and Prioritise
- Pre-scored opportunities by persona, topic and intent stage. You don’t start from a blank canvas; you start from a ranked list.
- A single decisioning language across the team — SEO, paid, content and CRO all working against the same Share of Intent map.
Decision Velocity
- Recommendations expressed as assignable IntentOS Tasks — Title, Description, Status, Priority, Due date, Assignees. Same source of truth across the agency.
- Measured cycle time from insight to in-market, account by account, quarter by quarter.
- What this means day-to-day: you won’t spend Monday morning staring at a Google Ads dashboard wondering what to test next. You’ll spend it reading the latest Market Map run, picking the intent pocket with the best obtainable lift, and shipping the campaign before the competitor sees it.
What you’ll get back
- You’re coming into an agency that has bet hard on IntentOS and is winning serious work on the back of it (Mastercard Marketing Services, W1M, Arlo, and a growing financial services book). You’ll have real impact from day one, on accounts that are already strategically interesting.
The package
- Competitive salary, reviewed annually..
- Training, development
- Permanent remote working
The intangibles
- Direct access to the IntentOS product team — your feedback shapes the platform our clients pay for.
- A senior leadership team that treats paid media as strategic, not as a button-pushing function.
- A point of view worth standing behind. “Smarter marketing, not more” is how we sell, how we hire, and how we operate.
Click on Apply to know more.