Finnovate
Website:
finnovate.in
Job details:
Job Description
Key Responsibilities:
- Centralized Offline Marketing Strategy & Calendar Planning
- Develop and own the annual and quarterly offline marketing roadmap across regions in alignment with overall sales funnel targets.
- Proactively identify market-level opportunities in advance rather than reacting to branch requests.
- Define structured offline playbooks for Top, Mid, and Bottom funnel activities.
- Funnel-Based Local Marketing Design
- In collaboration with branch leaders, design offline initiatives across:
- Top of Funnel: Local brand visibility, association partnerships, sponsorships, medical ecosystem branding.
- Mid Funnel: Knowledge seminars, curated group engagements, educational meets.
- Bottom of Funnel: Closed-door roundtables, curated HNI/doctor meets, high-intent relationship events.
The role focuses on
strategy, structure, and outcomes — not last-mile logistics.
- Branch Coordination & Team Leadership
- Lead and mentor branch-level offline marketing coordinators/executives who manage on-ground execution.
- Provide clear briefs, event frameworks, and success metrics to branch teams.
- Review execution plans and ensure alignment with central brand and funnel objectives.
- Drive accountability through structured reporting and review mechanisms.
- Localized Opportunity Sourcing (Strategic Level)
- Identify and establish strategic relationships with associations, hospitals, medical bodies, and relevant local partners at a conceptual and partnership level.
- Build scalable engagement models that branches can implement locally.
- Design repeatable event formats that can be replicated across cities.
- Governance of Event Quality & Brand Standards
- Define premium brand experience guidelines aligned with wealth management positioning.
- Approve key elements such as event format, positioning, messaging themes, and target audience mix.
- Ensure consistency in experience across all regions through structured SOPs.
- Budget Allocation & ROI Oversight
- Allocate regional offline marketing budgets in consultation with leadership.
- Monitor ROI, cost efficiency, and funnel conversion impact of offline initiatives.
- Optimize spends through strategic vendor frameworks and negotiation guidelines.
- Compliance & Process Framework
- Establish compliance protocols inspired by pharma/healthcare event discipline where relevant.
- Ensure documentation, approvals, and audit-ready processes are maintained across branches.
Qualification & Skills
- Minimum qualification Graduation
- Strong experience in pharma, healthcare, or doctor-centric events .
- Proven ability to manage multiple stakeholders and high-profile attendees
- Excellent coordination, communication, and vendor management skills
- Highly organized with strong attention to detail
- Comfortable handling confidential and sensitive client information
- Willingness to travel as per event requirements
Years Of Experience
3 years (preferably in pharma / healthcare events)
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