Lead - Marketing/Media Analytics
Staffnix
- Location
- Mumbai, Maharashtra, India
- Job type
- Full-time
Required skills
- Looker
- Python
- Power BI
- BigQuery
- communication skills
- Google Analytics
- key performance metrics
- media analytics
- SQL
About the role
Website:
staffnix.com
Job details:
Read jd before applying
Experience 7-10 years only
Need candidates from Media company only.
Strong Marketing/Media analitics profile
Mandatory (Experience 1): 7+ years of experience in Marketing Analytics / Media Analytics, with strong exposure to marketing performance analysis and data-driven decision making
Mandatory (Experience 2): Must have Hands-on experience in Marketing Mix Modeling (MMM), attribution modeling, or marketing effectiveness analysis to measure the impact of media channels on business outcomes.
Mandatory (Experience 3): Must have strong understanding of the digital and media marketing ecosystem, including channels like search, social, programmatic, display, and video, along with key performance metrics.
Mandatory (Experience 4): Must have experience in integrating multi-platform marketing data and building centralized analytics frameworks for consistent analysis and reporting
Mandatory (Technical & Analytics Tools): Hands-on experience with Google Analytics 4, BigQuery, SQL, Python, and visualization tools like Power BI or Looker Studio
Mandatory (Dashboarding & Reporting): Must have experience in building automated dashboards and performance reports to support real-time marketing decision making
Mandatory (Collaboration & Communication): Strong stakeholder management and communication skills to work with marketing, strategy, and media team
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