Youthville Serviced Accommodations
Website:
youthvillehostel.com
Job details:
Job Description: Lead Marketing Head Company: Youthville
About Youthville
Youthville is one of India’s fast-growing student housing and co-living brands focused on creating vibrant, safe, and community-driven living experiences for students and young professionals. At Youthville, we believe accommodation is not just about staying — it is about creating a lifestyle, community, and unforgettable experiences.
Our Vision
To become India’s most loved and trusted youth living brand by redefining student housing and co- living experiences through innovation, hospitality, technology, and community building.
Our Mission
- To create comfortable, affordable, and experience-driven living spaces for students and young professionals.
- To build strong youth communities that encourage networking, growth, and unforgettable experiences.
- To leverage technology, innovation, and customer-centric services to transform the co-living industry.
- Job Title: Lead Marketing Head
- Location: Pune
- Department: Marketing
- Salary Range: 10 – 12 LPA (Based on experience)
- Job Overview:
- Youthville is looking for a highly creative, strategic, and growth-driven Lead Marketing Head to lead our brand, digital, offline, and performance marketing initiatives. The ideal candidate should come from a startup background and have hands-on experience in scaling brands in high-growth environments.
- We are looking for someone who can bring fresh creative ideation, strong storytelling abilities, and deep understanding of modern marketing technologies, AI tools, and growth marketing strategies. The candidate should be capable of driving brand awareness, customer acquisition, and market expansion while building a strong Youthville community presence.
- As Youthville is on a mission to grow 10X, this role will play a critical part in building a scalable, youth- focused, and technology-driven marketing engine for the company.
This role requires a blend of creativity, leadership, analytical thinking, and execution excellence in a fast-paced startup environment.
Key Responsibilities:
1. Brand Building & Strategic Marketing
- Develop and execute long-term marketing strategies aligned with Youthville’s aggressive growth goals.
- Build and strengthen Youthville’s brand positioning across online and offline channels.
- Create innovative campaigns to improve brand recall, engagement, and customer
- acquisition.
- Lead brand storytelling, communication strategy, and market positioning.
- Develop high-impact campaigns focused on student communities, youth culture, and lifestyle
- branding.
- 2. Digital Marketing & Performance Growth
- Drive digital marketing initiatives across SEO, SEM, Google Ads, Meta Ads, YouTube, influencer marketing, and social media platforms.
- Plan and optimize performance marketing campaigns with strong ROI and lead generation focus.
- Oversee content strategy, website management, email marketing, and organic growth initiatives.
- Analyze campaign performance using tools like Google Analytics, Meta Business Suite, CRM dashboards, etc.
- Implement marketing automation and growth hacking strategies. 3. Marketing Technology & AI Integration
- Utilize modern marketing technologies and AI tools for campaign optimization, automation, content generation, and customer engagement.
- Stay updated with emerging AI-driven marketing trends and tools.
- Implement AI-based solutions for lead nurturing, audience targeting, analytics, and content
- creation.
- Improve operational efficiency using automation tools and marketing tech platforms.
- 4. Creative Ideation & Campaign Execution
- Lead creative brainstorming sessions and develop innovative campaign concepts.
- Create impactful online and offline campaigns, activations, events, and partnerships.
- Work closely with design, content, and sales teams for execution of campaigns.
- Develop youth-focused marketing ideas that resonate with Gen-Z audiences.
- 5. Offline Marketing & Community Engagement
- Lead BTL activities including college activations, student engagement events, sponsorships, and partnerships.
- Build strong collaborations with colleges, influencers, creators, and youth communities.
• Plan local branding activities including outdoor advertising, events, and experiential marketing.
6. Team Leadership & Business Expansion
- Build, mentor, and lead a high-performing marketing team.
- Collaborate closely with sales, operations, and leadership teams.
- Identify new market opportunities and expansion strategies.
- Manage marketing budgets and ensure effective resource allocation.
- Drive scalable marketing strategies to support Youthville’s 10X growth vision.
- Key Requirements:
- Bachelor’s / Master’s degree in Marketing, Business Administration, Mass Communication, or related field.
- 5+ years of experience in marketing and brand building.
- Prior experience working in startups or high-growth environments.
- Strong understanding of digital marketing, performance marketing, and branding.
- Hands-on experience with marketing automation tools, CRM platforms, and AI-based
- marketing tools.
- Strong creative thinking and campaign ideation capabilities.
- Excellent leadership, communication, and analytical skills.
- Ability to thrive in a fast-paced startup culture.
- Preferred Skills:
- Experience in hospitality, real estate, co-living, student housing, lifestyle, or consumer brands.
- Knowledge of AI tools for marketing, automation, content generation, and analytics.
- Experience with tools like Google Analytics, HubSpot, SEMrush, Canva, Adobe Suite,
- ChatGPT, Meta Ads Manager, etc.
- Strong understanding of Gen-Z consumer behavior and youth marketing trends.
- Experience in influencer marketing and community building.
- Why Join Youthville?
- Opportunity to lead the marketing vision of a rapidly scaling startup brand.
- Dynamic and energetic work culture with high ownership and creative freedom.
- Work on innovative campaigns and cutting-edge marketing technologies.
- Play a key role in building Youthville’s 10X growth journey.
- Career growth opportunities in a rapidly expanding organization.
- Be part of building one of India’s leading student housing and youth lifestyle brands.
- Interested candidates can apply at: pradyuman@youthvillehostel.com or 8484093413
Click on Apply to know more.