Pactech Solutions
Website:
pactechsolutions.com
Job details:
Job Description: Lead Generation Specialist – B2B Engineering ServicesJob Title
Lead Generation Specialist
Department
Sales & Business Development
Location
Mumbai Goregaon West
Experience
2–5 years in B2B lead generation, preferably in engineering services, industrial solutions, manufacturing, automation, or technology consulting.
Job Summary
We are looking for a proactive and results-oriented Lead Generation Specialist to identify and qualify business opportunities for our engineering services. The ideal candidate will research target markets, identify decision-makers, generate qualified leads, and support the sales team in building a strong sales pipeline across domestic and international markets.
Key Responsibilities
- Research target industries, companies, and decision-makers using online databases and professional networking platforms.
- Generate qualified leads through outbound prospecting, including email campaigns, LinkedIn outreach, cold calling, and other digital channels.
- Build and maintain a database of potential customers and key contacts.
- Qualify prospects based on predefined criteria such as industry, project requirements, budget, authority, and timeline.
- Schedule meetings and introductory calls for the Business Development and Sales teams.
- Develop targeted prospect lists for specific engineering services and market segments.
- Coordinate with marketing to execute lead nurturing and demand generation campaigns.
- Track lead status, conversion rates, and sales pipeline activities using CRM tools.
- Maintain accurate records of prospect interactions and follow-up activities.
- Monitor industry trends, competitor activities, and emerging business opportunities.
- Participate in industry events, webinars, and exhibitions to identify new business prospects.
Required Skills
- Strong understanding of B2B sales and lead generation processes.
- Experience in engineering services, product engineering, CAD/CAE, industrial automation, mechanical design, manufacturing, or related technical domains is preferred.
- Proficiency with CRM platforms such as Salesforce, HubSpot, Zoho CRM, or Microsoft Dynamics.
- Experience with LinkedIn Sales Navigator, Apollo.io, ZoomInfo, Lusha, or similar prospecting tools.
- Excellent communication, presentation, and interpersonal skills.
- Strong research and analytical abilities.
- Ability to write personalized outreach emails and LinkedIn messages.
- Self-motivated with strong organizational and time management skills.
- Comfortable working with sales targets and KPIs.
Preferred Qualifications
- Bachelor's degree in Engineering, Business Administration, Marketing, or a related field.
- Experience selling engineering design, product development, digital engineering, embedded systems, manufacturing engineering, or industrial consulting services is an advantage.
- Knowledge of global markets such as North America, Europe, and the Middle East is preferred.
Key Performance Indicators (KPIs)
- Number of qualified leads generated per month.
- Meetings scheduled with qualified prospects.
- Marketing Qualified Leads (MQLs) converted to Sales Qualified Leads (SQLs).
- Lead-to-opportunity conversion rate.
- CRM data quality and reporting accuracy.
- Email response rates and outreach effectiveness.
- Contribution to overall sales pipeline value.
Preferred Personal Attributes
- Curious and research-oriented.
- Strong relationship-building skills.
- Persistent and resilient in outbound prospecting.
- Detail-oriented with excellent follow-up discipline.
- Team player with a customer-focused mindset.
Career Growth
- This role offers opportunities to progress into Business Development Executive, Account Manager, Regional Sales Manager, or Business Development Manager positions based on performance and business growth.
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