Lead Generation Specialist

OffLens Studio

Website: offlensdesign.com
Job details:

Off Lens Tech is an IT products and services company looking to scale its outbound revenue

engine. We're hiring a hands-on Growth & Revenue Specialist who can own demand

generation, pipeline building, and deal closing — not just strategize, but execute and deliver

results every single day.

The Role

You'll be responsible for building and running revenue-generating campaigns from the ground

up. This is not a "set up a few automations and move on" role — you'll own the full cycle from

lead generation through to closed deals and be a core part of how this company grows.

Core Mandate: Drive qualified inbound/outbound pipeline and close deals for IT products and

services, targeting US and UK clients, with typical project sizes ~ $20,000. Bonus for selling

retainers and dedicated developers.

What You'll Own

e Email Marketing (Required): Design, build, and execute email campaigns that generate

real pipeline — not vanity metrics. You've personally set up sequences, managed

deliverability, segmented lists, and iterated on copy that converted strangers into booked

meetings.

e AtLeast One Additional Channel (Required): You've cracked at least one more

acquisition channel beyond email. This could be LinkedIn outreach, cold calling, paid

ads, content/SEO, partnerships, or community-led growth. The key: you can show that

you figured it out, scaled it, and it produced revenue.

e Sales Meetings & Closing (Required): You're comfortable getting on calls with

prospects, running discovery, handling objections, and closing. You don't just generate

leads — you convert them.

Campaign Architecture: You can map out a full campaign — targeting, messaging,

sequencing, follow-ups, CRM hygiene — and explain why each piece exists.

You Must Be Able to Demonstrate

6.

. Zero-to-One Experience: You've built a pipeline or revenue channel from scratch at a

company — not inherited a working machine, but created one. This is non-negotiable.

Revenue Attribution: You can point to specific campaigns or channels and say "I built

this, and it generated $X in closed revenue." Vanity metrics (open rates, impressions)

alone won't cut it.

US/UK Client Acquisition: You've successfully sold to clients in the US or UK markets.

You understand the buying psychology, communication norms, and sales cycles in these

geographies.

Small Deal Velocity: You've closed deals in the sub-$20K range — meaning you

understand how to move smaller deals quickly without overcomplicating the process.

Tool Proficiency: Hands-on experience with relevant tools in at least two of these

categories:

Email: Instantly, Lemlist, Smartlead, Apollo, Mailchimp, HubSpot, or similar

LinkedIn: Sales Navigator, Dripify, Expandi, or manual outreach at scale

CRM: HubSpot, Pipedrive, Close, Salesforce

Data/Enrichment: Apollo, Zoominfo, Clay, Lusha

Must be able to close 1 project in 30 days of joining us

Who Thrives in This Role:

Self-starters who don't wait for instructions — you see a gap, you fill it

People who are energized by building something from nothing

Operators who balance speed with quality — you ship fast, learn, and iterate

Strong communicators who can hold their own on a call with a US/UK decision-maker

Bonus (Not Required, But Sets You Apart)

Experience selling IT services, software, or tech consulting specifically

Proficiency across 2+ acquisition channels with proven results in each

Ability to write high-converting copy (cold emails, LinkedIn messages, landing pages)

Experience with A/B testing frameworks and conversion optimization

Familiarity with ICP development, intent data, or ABM strategies

Has built or managed a small SDR/BDR team or freelance outreach operation

Click on Apply to know more.