Website:
northmark-digital.com
Job details:
Company Description Northmark Digital is a performance-driven digital marketing agency that helps businesses generate consistent, high-quality leads and convert them into revenue. The team specializes in building scalable systems, including high-converting websites, landing pages, and data-backed ad campaigns on platforms such as Meta and Google. With expertise in website development, performance marketing, SEO, and CRM automation, Northmark Digital focuses on measurable results over vanity metrics. The company works with clients across markets like the UK to design predictable growth strategies that optimize lead generation, conversion rates, and return on ad spend.
Role Description The Lead Generation Executive will be responsible for identifying and qualifying new leads to support Northmark Digital’s sales pipeline and client growth objectives. This full-time, on-site role based in Delhi, India involves researching target markets, compiling prospect lists, and engaging potential clients through calls, emails, and digital channels. The role includes nurturing prospects, scheduling discovery calls or demos for the sales team, and maintaining accurate lead data in CRM tools. The Lead Generation Executive will collaborate closely with sales and marketing teams to refine outreach strategies, improve conversion rates, and provide feedback on campaign performance. Regular reporting on lead quality, volume, and conversion outcomes will be a key part of day-to-day responsibilities.
Qualifications
- Ability to generate and manage new leads, with experience in lead generation and lead qualification through Cold Calling
- Strong market research skills to identify target industries, decision-makers, and prospect needs.
- Excellent communication skills for engaging prospects via phone, email, and digital channels.
- Sales-oriented mindset with basic understanding of sales processes and pipeline management.
- Proficiency in CRM tools and spreadsheet software for organizing and tracking lead data.
- Analytical skills to assess lead quality, campaign performance, and conversion metrics.
- Self-motivated, organized, and able to work effectively in a fast-paced, performance-focused environment.
- Bachelor’s degree in Business, Marketing, or a related field, or equivalent practical experience.
- Prior experience in B2B lead generation or digital marketing services is an advantage.
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